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drupa cube 2012 Program Announced

Friday, March 16, 2012

Press release from the issuing company

One of the highlights of drupa 2012, print media trade fair, will again be the drupa cube. Staged over 13 days with daily changing topics, the drupa cube will address the trends in printing communication. Visitors will receive comprehensive information on which print products will combine communications capability with commercial success in the future. drupa 2012 will take place from May 3 - 16, 2012 at the fairgrounds in Düsseldorf, Germany.

“Someone who is responsible for marketing and publishing will not have a great interest in the technology with which a print product is realized. It is only important to him or her which advantages can be achieved. It is exactly this information that we, together with our partners, offer in the drupa cube – on every day of the trade fair,” stated Manuel Mataré, Project Director of drupa 2012.

Each trade fair day will have its own motto, starting with “Print – Web – Mobile” to “Day of Corporate Communication” and “Day of Newspapers”. Whether magazines, books, out-of-home (home office) applications, dialogue marketing, packaging, electronic printing or media production – on every drupa day, experts will introduce and discuss the latest applications and trends from print communication in a half-day symposium.

drupa has developed the program in collaboration with its national and international partners from the printing and media industry. Amongst others, the Akademie des Deutschen Buchhandels (Academy of the German Book Trade), the Typografische Gesellschaft München TDG, the Type Directors Club of New York TDC, the Deutsche Fachpresse (German Trade Press Association), the Forum Corporate Publishing FCP, the Deutsche Dialogmarketing Verband ddv (German Dialog Marketing Association), the Fachverband Medienproduktioner f:mp, the Organic Electronic Association (oe-a) as well as the European Specialist Printing Manufacturers Association ESMA will be active in the drupa cube.

Both drupa 2012 weekends will offer special highlights with the “Creative Weekend” and two days on the topic of “Future of Print”. On May 5 and 6, the “Creative Weekend” will deal with modern typography in a cross-media context. On the second weekend of drupa (May 12 and 13), the speakers will discuss the future of print production. The program will not only address marketing decision makers and advertisers but also traditional drupa visitors. With the Organic Electronic Association (oe-a) as the partner, there will be a symposium on the topic of printed electronics on May 12. The program on Sunday (May 13) will be organized by the ESMA with lectures on 3D and functional printing.

13 days, 13 topics



Conceptual sponsors / media partners


May 3

Print – Web – Mobile. 
From social media through mobile marketing to print - tips and trends: In practice, this is what media convergence looks like today.

digi:media / (www.digimedia.de)

horizont (www.horizont.net)


May 4

Day of Packaging.
Megatrends and new consumption behavior - this is how they appear in the area of packaging.


(www.interpack.de) /

packaging news (www.packagingnews.co.uk)



May 5

Creative Weekend 1.

Quo vadis Editorial Design?

typografische gesellschaft münchen (www.tgm-online.de),

Type Directors Club of New York (www.tdc-ny.de) Page (www.page-online.de)


May 6

Creative Weekend 2.
Digital photography and cross-media design trends

arbeitskreis digitale fotografie (www.adf.de) /

ProfiFoto (www.profifoto.de)


May 7

Day of Magazines.
Examples and trends of digital expansions of magazines - from mobile trend to app.

Deutsche Fachpresse (www.deutsche-fachpresse.de) / kress (www.kress.de)


May 8

Day of Books.
The role of books within the media mix - new business models and business strategies

Akademie des Deutschen Buchhandels (www.buchakademie.de) / Buchreport (www.buchreport.de)


May 9

Day of Corporate Communication.
International trends and examples from the corporate sector - of new IT structures and communications models.

Forum Corporate Publishing (www.forum-corporate-publishing.de) / horizont (www.horizont.net)


May 10

Day of Dialogue Marketing.
Trends in data protection and new ways in terms of customer relations in dialogue management.

Deutscher Dialogmarketing Verband (www.ddv.de) /

absatzwirtschaft (www.absatzwirtschaft.de)


May 11

Day of Media Production.

Trends and examples regarding the changes in media production – the future will speed up this change even more.

Fachverband Medienproduktioner (www.f-mp.de) / Print Business (www.printbusinessmagazine.co.uk)


May 12

Future of Print 1.
From technology to visions – what electronic printing is already capable of today.

Organic Electronics Association (www.vdma.org(oe-a) /

Deutscher Drucker (www.print.de)



May 13

Future of Print 2.
Latest developments and trends in the area of functional und 3D printing.

ESMA (www.esma.org) /

Spezialist Printing Worldwide (www.specialistprintingworldwide.com)



May 14

Out of Home.
The big hype: Large format advertising and its effect within the context of digital media.

– / Image Reports (www.imagereportsmag.co.uk)


May 15

Day of Newspapers.
Innovative examples of the changing newspaper sector and examples of how to deal with the digital media worlds.

– / –


The bilingual program (simultaneous translations in German and English) is geared towards international specialists. The drupa cube 2012 will be located next to the drupa innovation park at the fairgrounds – technology and application can therefore easily be interlinked. The symposia of the drupa cube 2012 will take place on every trade fair day from 10:15 am to 1:30 pm. The cost for a one-day event ticket is Euro 199 and includes the admission to drupa 2012 and a lunch on the respective day. For more information:www.drupacube.de (select “English” from the pull down menu)

For further information on visiting or exhibiting at drupa 2012, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.netwww.traveltradeint.com


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