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Marketing & Print Professionals Team-Up to Make ‘First Impressions’ at 2012 Expo

Wednesday, March 14, 2012

Press release from the issuing company

The Printing Industries Association of San Diego (PIASD), the largest local association serving the graphic arts and printing industry, announced the annual 2012 PIA Expo from Apr. 9-13, 2012, with the trade show and seminars to be held on Wed., Apr. 11, 2012 at the San Diego Convention Center.  The Expo is an opportunity for software distributors,equipment manufacturers, paper distributors, commercial and specialty printers and to meet directly with new customers to make “first impressions” with design­ers, Mar/Com professionals, printers and print buyers.  

“Now in its 25th year, the PIA Expo trade show has provided marketing professionals an one-day learning and networking event that brings the best of the best to one location,” stated Boyd Richardson, president of RR Donnelley and chairman of the 2012 PIA Expo.  “This impressive event showcases the creative possibilities for companies to maximize their marketing budgets, and build customer loyalty,” Richardson added.

The sponsors for this year’s show include premier sponsors UPS, and RicohUSA, followed by gold sponsors Marathon Solutions, Inc., Komori America Corporation, Hewlett Packard (NYSE: HPQ), Adobe(NASDAQ:ADBE), and Eye/Comm (Mail Sponsor).  These companies will partner with PIASD to host the 2012 PIA Expo, the only show of its kind, and the more than 1,000 expected attendees, to showcase print, marketing and digital capabilities to corporate business inSouthern California.  In addition, San Diego Ad Club, American Institute of Graphic Artists (AIGA), and the Mailing Systems Management Association (MSMA) will be industry partners of 2012 PIA Expo.

Printing Industries Association of San Diego has selected Net4Creative as their premier designer for the 2012 PIA Expo. The theme of the tradeshow is "First Impressions," which has been communicated throughout their design collateral.

You never get a second chance to make a first impression.
With the average consumer attention span lasting about 20 seconds, your first impression may be the ONLY chance you get to deliver a memorable message. Businesses should be asking themselves, “Will my marketing collateral engage the consumer or leave them feeling unfulfilled?"

"The 2012 PIA Expo brings together professionals who understand the unique challenges of great marketing. From concept to design, ink to paper, and production to finishing – our exhibitors and seminars will ensure that corporate companies deliver that crucial first impression! Making a name for individual company brands and standing out from the crowd requires planning, strategy, and resources available ONLY at the 2012 PIA Expo," stated Shaun Salehyan, Director of Marketing for Net4Creative.

Along with this one day show, there will also be a set of week-long events from Mon., April 9 – Fri., April 13, 2012.  Throughout the week will be tours of print facilities, the USPS and the Union Tribune, and tour information will be updated at www.piaexpo.com.

To sign up to attend, exhibit, sponsor, or general information on the 2012 Expo and Print Week, call PIA/SD at (858) 571-6555 or visit our websites at www.piasd.org or www.piaexpo.com.


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