B-to-B and B-to-C publishers, print and marketing service providers ad agencies, and marketers in the corporate, government and non-profit sectors are seeking solutions as they try to effectively integrate the exploding social, digital media and print platforms driving today’s communication strategies. ON DEMAND, slated for June 13-14, 2012 at the Jacob Javits Convention Center in New York City, will arm business professionals with the knowledge they need to monetize, optimize and control content.

“Change is occurring rapidly and many businesses are struggling not only to keep up with all of the emerging technologies, but to understand how to apply them and make them profitable,” says Wendy Loew, group show director, Questex Media Group, the show’s sponsor and producer. “ON DEMAND puts the focus squarely on the business of content and will expose attendees to a number of options to create it, distribute it and manage it effectively.”

The show will combine technology -focused exhibits with a comprehensive education program, ensuring attendees gain actionable intelligence they can take back to the office to enhance the bottom line. Among the exhibits will be three specialized pavilions, focused on different aspects of content creation, management, deployment and measurement.

• The Cross-Media Technology Pavilion

As organizations seek to connect to customers with more interactive digital content, unique software tools and processes are needed to gather, analyze and leverage newly accessible data. This pavilion brings converging print, social, SMS and digital distribution technologies together, helping attendees effectively integrate content and maximize their investment in cross-media platforms. A broad range of committed cross media solutions providers include PURL Provider Easypurl.com, Online Print Solutions, Meadows Publishing, and StudioEXT.

• Digital Workflow Pavilion

Attendees focused on understanding the technologies that enable the newest workflow requirements of multi-channel content communication will find the newest solutions on display. Current and future production needs require optimizing the creation, processing, management and deployment of static and variable content.  

• Mailing & Fulfillment Pavilion

This dedicated area of ON DEMAND will help attendees enhance customer relationships, increase profits and control production schedules. Technologies in this pavilion will focus on all elements of direct marketing, including folding, inserting, sealing, weighing, bundling and sorting.  Anchored by MFSA, participating exhibitors include Satori Software, Anchor Software among others.

• Social, Mobile, Local Pavilion (SoMoLo)

The security, profitability, and management challenges posed by the new era of social, mobile and local trends can be met by visiting expert exhibitors in this brand-new specialty technology area, with corresponding conference tracks for all business professionals.  

Attendees can learn to apply the technologies they see on the exhibit floor to their own businesses by participating in the show’s conference program. The program is divided into four tracks: Content Creation, Content Delivery, Marketing Technology and Social and Mobile Business. Topics include:

• Content Distribution and Discovery in the Age of Tablets, E-readers and Google
• Embracing New Technology for Interactive 1:1 Marketing Campaigns
• Emerging Cross Media Technologies…Selling a Different Kind of Solution
• From Gutenberg to Zuckerberg: Merging Cross Media Marketing & Print
• Hybrid Workflows: Making Digital and Offset Work Together

Additional details about the entire education program will be announced shortly.

ON DEMAND attendees can gain further value by participating in two co-located events. info360, North America’s definitive information management event, will focus on smart, cost-effective and practical solutions to the complex challenges across the entire information lifecycle. Content specialists can also benefit from InDesignSecrets Live!, a two-day conference  that will help attendees master Adobe InDesign. InDesignSecrets Live! participants will receive free access to ON DEMAND exhibits, as well as a discount registration to conference programming.

Attendees can register for ON DEMAND at www.ondemandexpo.com. Silver and one-day pass packages are available and include access to conference sessions, keynotes and expo hall admission. Registration for the exhibit hall only is free for those signing up in advance of the show. There is a $75 fee for attendees that register on-site.

For more information about ON DEMAND or to register, visit www.ondemandexpo.com or [email protected].

ON DEMAND is produced in conjunction with InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry.