PBI's Margie Dana Publishes New Book for Printers
Friday, March 09, 2012
Press release from the issuing company
Margie Dana, founder of Print Buyers International and well-known champion of print and those that work with the industry, has published her third book, Print Selling Made Simple.
Available for purchase at www.printbuyersinternational.com under the Store tab, this 132-page book is a specific collection of tips and practical strategies to help print service providers better understand print customers today – and sell more effectively.
Dana’s new book, subtitled “50 Nifty Sales and Marketing Tips Every Print Provider Should Know,” is a hand-picked selection of 50 different articles, culled from the author’s 600+ collection of her famous “Print Tips” e-newsletter, written weekly since 1999 to build bridges in the graphic arts industry.
“It’s my pleasure to provide candid advice to print reps and print CEOs from the perspective of their customers. Reading my Print Tips one at a time each Monday is one thing – but reading this special collection of tips written expressly for service providers means they get 50 different ideas packaged neatly in one handy guidebook,” said Dana.
Early reviews of the book have been outstanding.
“Print Selling Made Simple is a must read for every printer interested in improving their relationship with customers and prospects. In each chapter Margie provides practical information that printers can use to gain a better understanding of print buyers. There is something in this book for everyone. Regardless of your title and job function, if you work at a printing company and want to bridge the gap between you and your customer, read this book.”
Printing Impressions Publishing Group
“Attention VP of Print Sales and sales managers across the nation: In case you missed it, Margie Dana offers you a glimpse into the ever-changing world of today's print buyers that you can't afford to miss… This book is a master class in the psychology of print buying.”
“Margie brings real life perceptions to life and into focus. For those of us on the creative side, we need suppliers who anticipate our needs and the needs we may not be aware of. For those of us on the “Imaging/printing” side, we need to understand the business needs of our customer and now more than ever, understand the needs of the people who are doing the buying today! Margie’s stories, suggestions and tips teach all of us the importance of being in today’s Communications Industry! I see this as a new handbook for my sales team.”
“As usual, you have a delightful conversational style, and keep the paragraphs short enough for us to catch our breath. Your observations are spot on, and the injection of humor is greatly appreciated.
“While I’m in sales, and have been for a long time, I find encouragement from your writings, observations and seminars to allow and push myself to change in this ever-changing field of graphic arts…”
J.S. McCarthy Printers
“First and foremost, I love the content and scope of your book/project. What is interesting is that I also agree on everything you have written. These are new days in the printing profession and as I say to my kids, it’s not for the weak of heart. …I relate to everything you wrote.”
To purchase your copy of Print Selling Made Simple, visit http://printbuyersinternational.com/store/books/print-selling-made-simple/.
For more information and to discuss bulk orders, contact the author at firstname.lastname@example.org.
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