Leading sales and marketing communications provider GI Direct joins the Two Sides campaign.

Two Sides is delighted to announce that GI Direct has joined the Two Sides campaign which promotes the responsible production and use of Print and Paper and seeks to dispel common environmental misconceptions by providing users with verifiable information on why Print and Paper is an attractive, practical and sustainable communications medium.

GI Direct lead the way in sustainable business practice. The company has been certified to ISO 14001 for 10 years and in that time has pioneered effective resource monitoring and use; efficient waste management strategies and improvement of production efficiency.

GI Direct offer every aspect of the communications cycle, starting with target audiences, through imaginative print and multi-channel communications options, to the most efficient methods of sending those campaigns. Their services allow clients to utilise existing communications to carry targeted marketing offers. GI Direct integrate print, direct mail, online and all other communication channels.

Demonstrating their environmental leadership, GI Solutions Group were awarded with a Green Apple award in 2011 for waste management and product efficiencies.

Robin Welch, Managing Director of GI Direct, comments; “We are delighted to join Two Sides, as a symbol of our dedication to continually improve our environmental best practice and our commitment to help educate on sustainability within the Direct Marketing Industry. GI Direct are proud to support the pioneering work that Two Sides do, which we believe benefits the whole industry.”

Martyn Eustace, Two Sides Director, says, “The fact that GI Direct joined the Two Sides campaign is great news as it illustrates the fact that major industry companies increasingly realise the importance of pursuing sustainable strategies in their business. There is still much misinformation about the sustainability of direct mail and, by working with companies such as GI Direct and others, we can spread the message that print in general and direct mail in particular can be a sustainable and effective way to communicate.”