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Ideal Printers - PrintMailers Inc Complete Merger, Form New Seebridge Media

Friday, March 02, 2012

Press release from the issuing company

Ideal Printers and PrintMailers, Inc., two of Houston’s largest mail and print service companies, today announced a merger that will combine their complementary portfolio of cross-media production services. The new company, Seebridge Media, will occupy the existing PrintMailers Inc. 112,000 sq. ft. location in Houston and offer an expanded range of fully integrated production services.

“The synergy is excellent,” stated Steve Johns, Seebridge Media partner and former owner of PrintMailers. “We see great opportunity in combining our complementary offerings, and providing a full range of production services from one company to simplify the process and better serve our clients.”

Communications are becoming increasingly complex with diversi­ed channels for reaching an increasingly sophisticated audience. Projects today require a multimedia strategy with a higher level of customization and personalization than ever before. Seebridge Media intends to bridge the gap between marketing strategy and execution by providing advanced production expertise and capabilities that improve the way businesses communicate.

With a combined 50+ years experience and 150 employees, Seebridge Media will utilize a broad portfolio of media production services and state-of-the-art operations to help communicators, marketers, and agencies successfully execute their programs.

* Offset and digital print
* Large format signage
* Direct mail
* E-mail
* Web store fronts
* Mobile Marketing
* Social Media
* Creative Design
* Data Management
* List Procurement
* Marketing Analytics
* Logistics
* Warehousing
* Distribution
* Fulfillment

Steve Johns and Larry Vaughn, and their respective previous companies, are well recognized in the Houston area for being in the Top 10 of the Houston Business Journal Book of Lists and delivering cutting edge marketing programs using the likes of variable data printing, QR codes, PURLs and web-to-print strategies. Heavily involved in the industry, both are members of the American Marketing Association. Vaughn is a founding member of the Digital Solutions Cooperative (DSCOOP) and a member of the Mobile Marketing Association, while Johns served as President of the Southwest chapter of the Mailing and Ful­llment Services Association. They have produced programs for companies that span marketing agencies, healthcare, automotive, oil & gas, education, food services, and technology manufacturing industries.

Clients will gain a production partner in Seebridge Media that is easy to engage, can handle all their program requirements, and will save valuable production time with their integrated approach. By combining operations and staff, the new company will become a full two-shift operation, thereby improving production ef­ciency and job turn-around time.

“We are production experts that understand how to apply technology to increase the effectiveness of cross-media campaigns, and with one merged company we will further streamline execution for our clients,” said Larry Vaughn, Seebridge Media partner and former owner of Ideal Printers. “There’s not another company in Houston that offers our range of services, fully integrated under one roof.”

 

 

 

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