Heidelberg Underlines Its Pioneering Role In Green Printing

Press release from the issuing company

At drupa 2012, Heidelberger Druckmaschinen AG (Heidelberg) will be showcasing its new solutions for green printing as a response to the HEI Eco market trend and is systematically expanding its range. At the booth in Hall 1, almost all sheetfed offset presses will contain an energy meter that measures current power consumption per 1,000 sheets, thus making it easier for customers to save electricity. Just as fuel consumption per 100 km is measured on a car speedometer, printers can now check energy efficiency at a glance on the wallscreen of the Prinect Press Center or on a separate PC. The performance of the press and dryer are shown separately on the PC and this is used to calculate the efficiency and display the average value over a specific period. Printers can use these measurements to analyze energy consumption and take appropriate steps to cut electricity usage. Measurements have shown that the faster the press runs, the less power is required per 1,000 sheets. Reducing dryer output is also reflected directly in lower power consumption. 

The meter is located in the press's main control cabinet and measures in accordance with the standardized VDMA (German Engineering Federation) guidelines in VDMA standard sheet No. 8873. Heidelberg was a co-initiator of the VDMA guideline, which was jointly defined with the two other German press manufacturers KBA and manroland to enable standardized measurement and objective evaluation of energy consumption in sheetfed offset presses. The energy efficiency display from Heidelberg is needed to achieve ISO 16.001 and ISO 50.001 certification. 

"As well as cutting paper waste, another top priority is to reduce energy consumption so as to eliminate CO2 emissions and achieve green print production," explains Stephan Plenz, member of the Management Board responsible for Heidelberg Equipment. "Our energy efficiency measuring technology offers printers transparency, thereby helping them optimize their energy requirements. It gives them precise data for use in climate calculators and thus enables them to provide their print products on a carbon-neutral basis if the customer so wishes," he adds.

The energy efficiency of Speedmaster models is underpinned by their high productivity and interaction with energy-efficient Star peripherals. Examples include the synchronous main motor of the press and the AirStar air supply cabinet. In the former case, the drive's energy efficiency is increased by 30%, while the air supply cabinet cuts energy consumption by 50%. Heidelberg is showcasing further innovations at drupa such as the energy-saving DryStar LE UV dryer and the heat recovery system on the DryStar Combination dryers

First manufacturer with carbon-neutral press series supplied ex works 

From April 2012, Heidelberg will be supplying Speedmaster SX 52 Anicolor presses on a carbon-neutral basis as standard. This commitment is unique in the industry. All other models are also available with carbon offsetting on request and come with a "CO2-neutral" label attached. The carbon footprint of manufacturing the presses is calculated precisely. The calculations take into account all relevant parameters - from the extraction of raw materials and the production of materials to the manufacture and testing of the press and its transportation to the print shop. Heidelberg has chosen to support natureOffice's environmentally and socio-politically valuable reforestation project in Togo. 

Heidelberg is also staging its entire drupa presentation on a carbon-neutral and sustainable basis. Attention was focused on environmentally friendly processes, recyclable materials, and reusable modules as early as the planning and tendering phase and this was reflected in aspects such as the tendering documentation. The CO2 emissions for all processes and materials related to the trade show are being offset. These range from project management, logistics operations - including assembly and dismantling - and the operation of machinery at the show, to travel to and from the event, and accommodation for booth personnel. Additional parameters involved in the CO2 calculations for the booth include consumables such as paper and inks and power supplies for the technology and equipment used at the show.

Entries invited for the third Heidelberg Eco Printing Award 

drupa 2012 also sees the launch of the Heidelberg ECO Printing Award 2013. This will be the third time the award has been presented. Heidelberg promotes green printing throughout the world with this unique international environmental award. Print shops are encouraged to commit to this issue and demonstrate their green credentials. In staging this award, Heidelberg provides a platform for print shops from different countries to discuss green printing and exchange information and ideas on this key topic. 

Heidelberg Services support eco-friendly print shop operations 

Extended consultancy offerings for energy management aim to improve the environmental performance of print shops. In the Printshop Energy Efficiency Program, Heidelberg works with partner companies to help print shops identify possible energy savings - such as heat recovery, load profile management, and lighting - and to implement suitable measures throughout the company. This gives print shops the opportunity to manage their energy consumption efficiently and can help lower energy costs by up to 20 percent.

Heidelberg is expanding its range of Saphira consumables with a number of exceptionally eco-friendly products in the Saphira Eco Line. Saphira Eco products meet the very highest standards for consumables in the print media industry. As a result, after drupa, Heidelberg will be providing print shops that meet certain criteria with a Saphira Eco symbol that they can use to denote print products that have been produced using Saphira Eco consumables that do not contain environmentally harmful materials. 

Heidelberg is also showcasing a Saphira Eco Starter Kit that enables customers to achieve exceptionally eco-friendly production from the very first day their presses are taken into service.


The press conference of Heidelberger Druckmaschinen AG on the occasion of drupa 2012 will take place on May 2, 2012, at 4:00 p.m. in Düsseldorf in hall 1. 

Heidelberg at drupa 2012 

Today's print media service providers are faced with a dynamic and challenging market. Companies that want to achieve success in such an environment need to optimize their business models by seizing on market trends in the industry and using them to their advantage. 

During drupa 2012, from May 3 to 16, Heidelberg will be showcasing in Hall 1 an extended portfolio of products and solutions that have been developed specifically for the latest market requirements. 
The trade show presentation, held under the banner "Discover HEI", will center on lean production (HEI Productivity), green printing (HEI Eco), web-to-print (HEI Integration), short-run-printing (HEI Flexibility), differentiation through coatings and special effects (HEI Emotions), the future of packaging printing (HEI End), and gaining an edge through the latest know-how (HEI School). The company is exhibiting solutions that enable print shops and postpress businesses to meet the latest market requirements in full. 


For further information, please contact: 
Heidelberger Druckmaschinen AG 
Corporate Public Relations 
Hilde Weisser 
Phone: +49 (0)6221 92 5066 
Fax: +49 (0)6221 92 5069 
E-mail: hilde.weisser@heidelberg.com


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