DirectSmile, a leading provider of software for cross media marketing, image personalization and web-to-print, has appointed Harry Raaphorst as its new Managing Director effective February 27. Raaphorst is succeeding Axel Marciniak who held this position since 2007.

The 56-year old Harry Raaphorst is an experienced industry professional and well-known as the former Managing Director of Atlas Software BV, the developers of VDP software PrintShop Mail. He has been working for DirectSmile as a Partner Manager since 2007.

"Simplify personalized marketing - this is the mission I believe in, and this is also the mission of DirectSmile," says Harry Raaphorst, "I am grateful to be given the unique opportunity to serve a company with such innovative products and such a fantastic, dedicated team, and what's more, also with successful customers and partners worldwide. It is my goal to further develop and strengthen these relationships to sustain steady growth, profitability and market leadership."

Axel Marciniak says: "I have been working very closely with Harry Raaphorst during the last couple of years and I got to know him as a committed and driven person. With his clear vision, his experience and enthusiasm, he is a guarantee for the successful future development of the company."

Axel Marciniak will remain in a leading position as Partner Manager at DirectSmile.