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Pitney Bowes' "Art of Success" at drupa 2012

Wednesday, February 29, 2012

Press release from the issuing company

Pitney Bowes will demonstrate ‘The Art of Success’ at Drupa 2012 – the on-stand message behind the company’s latest display of industry-leading communications management technology.

When it comes to business communications, Pitney Bowes defines The Art of Success as the ability to transform ordinary mail and messages into masterpieces of productivity, quality and efficiency – all within ever tightening budgets.

The Pitney Bowes stand – Hall 4 Stand 4C04 – will give Drupa visitors first-hand experience of the end-to-end solutions portfolio that is enabling customers across the globe to drive maximum value and maximum quality through their print, mail and digital communications operations. Visitors will see how today’s messages can build on past interactions to drive detailed personalisation, delivered via the recipients channel of choice.

End-to-end Customer Communications Management

This end-to-end capability will be demonstrated using two transactional applications that utilise the latest Pitney Bowes technology.

The efficiencies of an offset shell replacement strategy will be shown in the form of a simple electricity bill featuring limited colour. This application demonstrates a starting point for the ‘White Paper Factory™’ concept – where pre-printed stock is replaced with the means to print every job on blank paper and white envelopes.  Basic applications of this kind are particularly attractive for customers looking for ways to begin reducing costs and driving revenue.

Additionally, stand visitors will be shown the dynamic impact of highly personalised transpromo messaging in the form of a mobile phone bill.  This application will be printed in full colour, demonstrating the high print quality, productivity and effectiveness of the IntelliJet™ 20 and taking the White Paper Factory™ concept further.  The two applications will be comingled into a single production job to show how postal and production savings can be realised – a significant ROI.  Pitney Bowes’ latest DFWorks® White Paper Factory™ software enables these comingled jobs to be tracked and reported on separately – a key requirement for businesses looking to achieve best-level job efficiency and integrity.

Both applications will be finished using the new Mailstream Wrapper™which ‘wraps’ the printed document rather than using envelopes.  Each wrap will match the printed content with the addition of a simple logo for the electricity bill application and a targeted, personalised message for the transpromo phone bill.

Other on-stand technology includes:

Rival™ Productivity Series – the latest Pitney Bowes inserter demonstrating closed-loop reprint, swift job-changeover capabilities for improving productivity while offering a 20-30 percent reduction in footprint.

Reliant™ Sorting Solution – provides sorting automation efficiencies in a small footprint for small-to-medium sized public and private posts and is the newest addition to Pitney Bowes’ mail sortation portfolio

P/I OfficeMail™ – our market leading hybrid mail solution, featuring both physical and digital mail delivery. Pitney Bowes Software – demonstrating solutions including geocoding, location intelligence, predictive analytics and CRM.

Connect+™ franking machine and the Digital Envelope and Document Printer – the latest mailing technology for small-to-medium sized enterprises enabling full colour messaging.

Mailstream Productivity Series 26K inserter will be shown with the new4”-17” Input Channel for continuous forms processing improving application flexibility while reducing cost and maintaining maximum productivity. The application will also feature the Print+ Messenger™printing a company logo, postage indicia, address and a variable image on the front of the envelope.  The Print+ Messenger™ is an integral component of the White Paper Factory™, transforming everyday white business envelopes into high-impact, full colour communications that grab attention and drive revenue.

Service – Pitney Bowes’ industry-leading service team will be represented, providing information on our support provision including multi-vendor service agreements.

Volly™ Secure Digital Delivery Service

A second lounge area will showcase the Volly™ secure digital delivery service, a cloud-based digital mail communications platform that will empower consumers to receive, view, and manage bills, statements, direct marketing, catalogues, coupons and other content from multiple providers using a single application. The Volly™ secure digital delivery service will enable large volume mailers and service bureaus and national posts to help grow their business and provide a multi-channel communications experience.

Christoph Stehmann, Vice President European Document Messaging Technologies, Pitney Bowes, comments: “We are delighted to be at Drupa once again. Our Art of Success theme will appeal to businesses of every size looking to gain maximum success and ROI from their customer communications strategy. 

“The Pitney Bowes stand is the only place to view technology that spans the entire end-to-end customer communications cycle, and we expect the latest additions to our portfolio to attract interest from around the globe.”

More information on Pitney Bowes’ latest technology and the company’s presence at Drupa 2012 can be found at www.pitneybowes.co.uk/artofsuccess


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