Printers will always be in need of being in control of their color, and printing according to recognized international standards such as ISO 12674 OR GRACoL. Up to now managing this task has been very difficult, because every ink and substrate combination print differently.

At Drupa 2012 MeasureColor will be launching our new and improved Printability Test Suite. MeasureColor will now enable printers to make a complete print analysis before the final print production run. This will take all of the guesswork out of color quality, as the unique MeasureColor Print ability Test analyzes the exact color behavior for any given ink and substrate combination. Our new module works for all print processes and only takes a few minutes to measure the data and analyze the status of a specific ink/paper/press combination. We then clearly present the optimum tolerance level of this combination.

MeasureColor Pro and Packaging editions will now calculate the closest color match and density. It determines the optimum density value and density bandwidth of any specific ink/substrate combination, thus predicting the exact color performance of the ink of choice on the selected substrate. This will enable printers to determine the optimum ink layer thickness to print according to the specified quality standard, in wet or dried ink conditions. MeasureColor uses this information to optimize print quality automatically, even in combination with closed loop color control systems.

MeasureColor was established in 2009 and is based in Greenville South Carolina. The company is known for its innovative graphic arts software and providing the industry with cutting-edge solutions to daily problems. Our products are recognized world by more than 300 installations.

For more information please contact Norm Uress, at 864–370–2990 or visit our website at www.measurecolor.com. Please visit our stand at Drupa at location 70D16 located in the Innovation Park.