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GrayHair Software Releases GrayHair Guarantee

Thursday, February 23, 2012

By WhatTheyThink Staff

GrayHair Software, Inc., known for its industry-leading services for business mailers announces the release of the postal industry's only guarantee that protects against USPS® related rate assessments from Move Update violations. This offering called the GrayHair Guarantee™ allows mailers to navigate the current unsteadiness in the postal stream and mail with security to know there will be no possibility of harm.  

The Guarantee is delivered via GrayHair's SelectSolutions™ cloud-based platform and consists of a pre-determined package of services.  The GrayHair Guarantee was constructed by the industry's leading addressing experts and is backed by decades of experience in delivering innovation to direct mailers. This solution provides business mailers with a higher level of security and allows for more mailpieces to reach their intended audience.  

“GrayHair has such confidence in its applications and services that we can guarantee our work. One of the highest priorities for our clients is making sure their messages reach the intended recipients. With SelectSolutions and its applications, we know GrayHair can make that happen and we commit to offering the protection that gives our clients peace of mind and security,” says Raymond Chin, Vice President of Product Management and Marketing, GrayHair Software.  

The package includes four specific areas of focus to ensure the mailer is protected. The first is the implementation of an address hygiene management program that includes CASS™, DPV®, LACSLink® and SuiteLink®; Move Update services such as NCOALink®, OneCode/Full Service ACS and GrayHair's proprietary Historical ACS and Universal ACS Priors. These ACS services ensure the addresses in a mailer's databases are the right addresses. These services are combined with a full spectrum mail monitoring offering that includes mail tracking of all outbound destination mailpieces and a dedicated MailWatch™ team who reviews mail down to a near-single piece level.  The last item is a set of business rules, which will manage the predetermined standards and comply with a company's policies and rules. 

Paula Stoskopf, Director of Solutions Strategies, GrayHair Software, stated, “At GrayHair, we know how much our clients rely on our solutions and services every day. Because we know how important getting their messages to their customers is, GrayHair is going to the next level and saying 'we have your backs'. The GrayHair Guarantee protection is based on our industry knowledge, experience and our belief that our clients' success means our success.” 

For more information about GrayHair and its applications and services, contact Bobby Tiedeken by phone at (856)924-2253 or by email at btiedeken@grayhairsoftware.com.


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