Anthem Worldwide, the brand development division of Schawk, Inc. (NYSE: SGK), whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that it has appointed Deborah Smith Read to serve as creative director for its San Francisco office.
Lor Gold, global chief creative officer for Schawk, said, "Successful brands must truly connect across consumer touchpoints whether it's at home, on the go, at the store or on the shelf. Deborah brings the creative connective tissue through experience and passion to help Anthem's clients deliver an emotionally compelling brand experience for consumers."
Deborah Smith Read joins Anthem with 25 years of experience in brand development, including design strategy, naming and identity, package design and interactive creative from her own consultancies Brand Engine and Addis Creson in California. Read's background includes experience with Williams-Sonoma/Pottery Barn Kids, Smith & Hawken, Kraft Foods, Sara Lee, The Clorox Company, Barclays Global Investors and LVMH.
"I am energized to become part of Anthem Worldwide's creative leadership," said Read. "Anthem understands that as a brand development agency, we are the bridge between the brand and the shopper's hand. It is this creative responsibility that fuels our global network of exceptional talent. Our deep expertise in developing creative ideas across multiple consumer channels drives growth for our clients."
Added Gold, "For both Schawk and Anthem, our collective creative, both globally and individually, fulfills extremely important creative needs for every one of our clients. In every case, there is tremendous creative talent and care and concern for detail, which end up as a highly creative brand expression designed to help our clients win at any point of consumer influence."
Read received a B.F.A. in Graphic Design at the Academy of Art University, San Francisco, CA.