SGIA has teamed up with Hart Consulting Services to offer an industry-focused retail Workshop — Positioning Your Business for Success in Retail Channels — filled with interactive learning segments and roll-up-your-sleeves exercises. This essential two-day Workshop is being held in two locations (Atlanta, April 10–11 and Los Angeles, June 19–20), and will help you:

• Support your customers through educational programming
• Build relationships with retailers and brand managers
• Learn the common language for the retail market
• Find tools to improve your process
• Apply these strategies to increase sales.

Graphic communication companies seeking to successfully operate in — and benefit from — opportunities in retail and branded environments face a challenging path. “In order to accomplish these transactions, businesses must rethink messaging and offerings, and begin to introduce broader solutions that go beyond a printed product,” says Brian Hart, of Hart Consulting Services.

Hart, together with colleague Clayton Marsh, will present valuable educational sessions to help you navigate the complex retail channels, including basic retail 101 to implementing your retail strategy, and designing retail and specialty-branded décor event locations.

For complete details or to register, visit SGIA.org, Keyword: RetailWorkshop.