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Introducing The Limited Edition Core77 2012 Design Awards Poster

Friday, February 10, 2012

Press release from the issuing company

Design and function go hand in hand, which is exactly what the Core77 2012 Design Awards poster represents. Designed by Studio Lin to be more than a call for entries, the poster features a custom typeface, bold graphics, and a bright, optimistic color palette. It also features a full calendar and essentials about the program alongside the design details of the poster, all meticulously placed into a folded booklet. The complimentary limited-edition piece is available to anyone who registers on the design awards site www.core77designawards.com while supplies last.

The thoughtfully designed, multi-purpose poster mirrors the collaborative spirit of the Core77 Design Awards. One side features a comprehensive wall calendar that highlights key dates and deadlines – from the call for entries to the rolling live broadcasts of the results – that keeps entrants organized and informed. It also features all of the program details and tells the story behind the poster’s construction from the typography and printing to the poster design. Simple, inspiring, and functional, the poster looks equally beautiful as a booklet on a shelf or a calendar on a wall, making it a true commemorative item.

The Core77 Design Awards identity was developed by the NYC-based graphic design firm Studio Lin. At the heart of the brand is an ornate and geometric typeface created by Belgian type designer Dries Wiewauters. Extending the existing C77DA lettering system to incorporate the year of each successive edition, Studio Lin created a set of numbers to correspond with the letterforms of the typeface. They were drawn without an in-line to make them appear lighter and read as a secondary element. The poster was printed on Mohawk Superfine Ultrawhite Eggshell 70 lb. Text 2/2 stock with Pantone 021U and Gold 871U by Meridian Printing.

For more information about the Core77 2012 Design Awards or to register for the special edition poster visit www.core77designawards.com.


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