Super Bowl Sunday is known for their infamous ads, with more than $200 million spent on print, broadcast and digital advertising for this year’s game.

Print advertising and promotions that surround the Super Bowl have a very short lifespan, and are quickly disposed of in landfills. Now advertisers and marketers have the option of choosing NatureWoven™. This 100 percent natural and compostable material begins life as a plant, is transformed into print ads, such as billboards, and then completes its lifecycle as natural fertilizer that improves soil quality—making the football field greener.

Most traditional billboards and signs are made of petroleum-based synthetics, which have a number of negative environmental impacts, including:

• Runoff and toxic waste is produced during the manufacturing process
• Reliance and use of limited resources
• Contributing additional waste to landfills

Brands such as Patagonia and Whole Foods are switching to NatureWoven products simply because it’s the most environmentally sustainable option on the market.