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Free PaperSpecs Webinar: The Tactics of Color Strategy

Wednesday, February 01, 2012

Press release from the issuing company

Tuesday, February 14, 2012 2:00 p.m. Eastern (11:00 a.m. Pacific)

When you're selecting colors for a project, do you go with your gut or do you have a solid color strategy?

In "The Tactics of Color Strategy," a free PaperSpecs webinar sponsored by Neenah Paper, guest speaker Jack Bredenfoerder will reveal his five key components for creating a successful color strategy.

If you're winging it--and even if you aren't--you can learn how to avoid subjective and unproductive rationales about one particular color or combination of colors during PaperSpecs' next free webinar, "The Tactics of Color Strategy."

"I've found it helpful when presenting a color recommendation to first design with a formalized color strategy, then rationalize the design using the same strategy," says special guest speaker and color expert, Jack Bredenfoerder, director of BV Color Strategy.

During the webinar, he'll reveal his five key components of forming a compelling color strategy:

  • Physical - Is your color design balanced? Does it even need to be balanced?
  • Cultural - Are you selling soccer wear in Italy in colors reminiscent of the French national soccer team?
  • Psychological - "Blue is calming." Do you cringe when you hear statements like this?
  • Fads, Trends and Cycles - Do you ever mistakenly use trend spotting as a forecasting tool?
  • Directional Aspects of Color - Can you identify the major influences that drive consumers' decisions?

As well as sharing examples of good color usage, Bredenfoerder will show great ideas for working with color and creating color stories that you can apply to your own projects.

"Color is the spice of design. The context and art of how the colors are combined and applied with the other design elements is what gives the colors their true meaning. It is the art of the composition that makes the color message extraordinary, not the individual meanings of one color or another," he explains."

And if you've set your sights on being a color leader rather than a color follower, Bredenfoerder will explain how to create a color forecast that looks beyond the current market trends.

You don't want to miss "The Tactics of Color Strategy." This webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.


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