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Time Inc. Publishes to Various Tablet Platforms Using WoodWing Technology

Friday, January 27, 2012

Press release from the issuing company

WoodWing Software, a leading developer of innovative workflow solutions for cost-efficient multi-channel publishing, today announced that Time Inc. is using WoodWing´s Digital Publishing Solution to publish its entire U.S. portfolio of 21 titles on various tablet platforms, including the iPad, Android and WebOS devices, as well as the NOOK Color and Amazon Kindle.

The list of tablet publications published by Time Inc. now includes all of its renowned media brands. According to Time Inc., its digital magazine and other content apps have been downloaded more than 11 million times. Hundreds of thousands of current print subscribers have upgraded their subscriptions to include the tablet editions at no extra cost, with thousands more being added each week.

Time Inc. creates all its tablet editions using WoodWing´s Digital Publishing Tools, which are fully integrated with WoodWing´s publishing system Enterprise. These plug-ins for InDesign enable Time Inc. to add interactivity to their content to create compelling digital publications. WoodWing’s tools include panels for slideshows, hotspots, video, links, widgets and much more.

Ready to take advantage of the digital publishing opportunities
“The number of tablet users will continue to grow significantly, accelerating demand for reader-attractive content and driving advertiser interest,” said Mitch Klaif, CIO of Time Inc. “With the availability of our entire portfolio of U.S. titles, we put ourselves in a great position to take advantage of these opportunities. We also use WoodWing's solutions to help us produce our print editions, and WoodWing´s Digital Publishing Solution enables us to integrate our tablet publishing activities into our existing workflows. Working with WoodWing to make Time Inc. the number one publisher of digital magazines has been a great experience.”

“For publishers, it is vital to reach all tablet users, regardless of which device they use,” said Erik Schut, President of WoodWing Software. “We would like to congratulate Time Inc. on this important milestone. At the same time, being able to bring such a large number of titles to various tablet platforms in such a short time frame is proof that our solution is perfectly capable of dealing with today’s publisher demands.”


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