HH Global, leaders in Brand Campaign Management, has expanded its retail division with the introduction of a packaging management service. This is seen as a natural extension of its print media heritage and an essential service within its retail channel offering.
“We’re seeing numerous retailers and own-brand owners recognise the need to review their packaging expenditure” remarks Tony Massey, HH Global’s Chief Sales & Marketing Officer. “There is a significant opportunity here to help clients better organise their global packaging supply chains which can be complex, fragmented and difficult to manage. In addition to a strong cost out imperative, attractive benefits also include access to innovation, and harmonisation with marketing activities.”
The company’s track record and expertise is easily transferred to packaging, supporting the customer brand journey from cradle to grave and will now be fully available to HH Global customers and prospects.
Robert MacMillan, CEO, HH Global comments: “Packaging is linked very closely with consumer’s brand experience and overall product satisfaction. We’re very pleased to be extending our skills into this area working with a number of existing high profile clients. We’ve acquired some excellent skills in this area which are providing to be very successful, so are very optimistic about the new service as a growing part of our overall offer to global retailers and brand owners.”