Calling it “technology at its best,” America’s most popular morning show,Good Morning America, introduced HzO’s WaterBlock™ technology to its national television audience today from the Consumer Electronics Show in Las Vegas, Nevada. WaterBlock™ protects valuable electronics from water, humidity,  and other liquids through a proprietary chemical and advanced materials process that seals from the inside out without affecting function or aesthetics.

Naming HzO’s WaterBlock™ as “one of the hottest gadgets for 2012,” Good Morning America correspondents Lara Spencer and Becky Worley dropped an Apple iPhone, protected by WaterBlock™ and playing “Showdown” by the Black Eyed Peas, into a tank of water.  The iPhone continued to function perfectly underwater. “This is going to save us” Worley said; as she and Spencer talked about how WaterBlock™ will change the way people use their electronics.

“It’s going to save people heartaches,” Spencer said, calling it “technology at its best.” Worley added, “everybody wants it now,” and promised that WaterBlock™ is “going to be built into our phones of the future.”

"Market timing for the commercial launch of our HzO WaterBlockTM is perfect,” said Paul S
Clayson, President and CEO of HzO. "The technology is extraordinary and engineers at OEMs and the media are recognizing this disruptive innovation. To have HzO singled out of the thousands of products at CES—the Super Bowl of the electronics industry—by this respected national program validates our research about market timing."

See HzO’s WaterBlockTM at the 2012 Consumer Electronics Show—South Hall, Booth #35825.