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Printing Industry Forecast Through 2015 Presented at WhatTheyThink Webinar

Monday, January 09, 2012

Press release from the issuing company

WhatTheyThink.com today reported that more than 400 industry professionals registered to attend a free printing industry economic webinar with forecaster and commentator Dr. Joe Webb. The event was held Wednesday, December 7th, 2011.

Free access to the webinar archive is available here or by visiting the Webinars tab at WhatTheyThink.com.

During this one-hour event, Dr. Joe presentes the 2012 economic outlook, talked about the role of 2012 elections media and print, and provided an outlook for the U.S. and Canada commercial printing markets through 2015. As always, he highlighted recommended reading for printing executives.

“This highly attended webinar was timely for printing firms planning for 2012,” said Randy Davidson, President, WhatTheyThink, “The objective, unbiased data and forecasts provided will help printing owners and executives build the best possible scenarios for a successful business future. For those who were unable to attend live, the archive will be a valuable educational and planning resource.”

“Our industry forecast for the U.S. and Canada through 2015 reinforces the fact that strategies for printing businesses going forward must be very different than ‘business as usual,’” said Dr. Webb. “I strongly believe that print service providers are well positioned to be the primary go-to source for communications logistics, and that is accomplished by ensuring the proper infrastructure to support the development, distribution and maintenance of content across multiple channels, as well as staying current to be able to rapidly address new channels as they emerge—and they will.”

Specifically, he discussed:

  • The latest economic outlook for 2012
  • The role of the 2012 elections print and media
  • Outlook for the U.S. and Canada commercial print markets, 2012-2015
  • Hot Topics for Winter Reading

Dr. Joe Webb is the director of WhatTheyThink.com's Economics and Research Center, where managers, researchers and analysts can find free and premium content about industry trends, including forecasts and more. Dr. Webb is a recognized marketing authority, forecaster and one of the best known speakers in our industry. He also contributes a weekly column at WhatTheyThink.com for Premium Access Members entitled “Mondays with Dr. Joe” as well as a regular writer on PrintCEOblog.com. This is Dr. Joe’s ninth year of association with WhatTheyThink.


The previous economic outlook webinar  (April 20, 2011) can be accessed at: http://whattheythink.com/webinars/150/

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.


For more information about partnering with WhatTheyThink, contact randy@whattheythink.com or vince@whattheythink.com.

About Dr. Joe Webb

Dr. Joe Webb is the director of WhatTheyThink's Economics and Research Center, where managers, researchers and analysts can find free and premium content about industry trends, including forecasts and more. Dr. Webb is a 30-year graphic arts veteran, a recognized marketing authority, forecaster and one of the best known speakers in our industry. He is known for his ability to interpret the latest market conditions in the graphic communications industries and translate what they mean for executives and their strategic decisions. Since January 2003, his "Mondays with Dr. Joe" column has been a must-read feature on WhatTheyThink.com.

He is a Ph.D. graduate of the NYU Center for Graphic Communications Management and Technology (1987) and serves on the Center's Board of Advisors. He holds an MBA in Management Information Systems from Iona College (1981) and was a magna cum laude graduate in Managerial Sciences and Marketing from Manhattan College (1978), and was a member of the economics honor society. He has taught graduate and undergraduate courses in marketing, market research, quantitative analysis, business policy, and organizational behavior. He started in the industry with Agfa's Graphic Systems Division and was later a marketing executive with Chemco Photoproducts, entering consulting full time in 1987. Among his publications is the controversial "Renewing the Print Industry: A Contrarian's Constructive Perspective."

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