WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar titled Why Personal Videos are the Next Generation in Cross-Media. The session will be moderated by WhatTheyThink Senior Editor Cary Sherburne and held Wednesday, January 11th, from 2:00 to 3:00 pm EST (-5 GMT).

No-charge registration is available by visiting WhatTheyThink and selecting the Webinars tab.

“Personalized videos are the latest buzz in cross-media communications,” said Sherburne. “This session will explain how it works using an integrated campaign that promoted PODI’s AppForum 2012, called the Herman campaign. The chief architects of the program will be available to answer questions first-hand. This is a session you will not want to miss.”

Sherburne will be joined by:

Ben Dyon of DME Studios, who will discuss the importance of a great idea – a critical point missed by many marketers. Ben will explain how XMPie was used for the basic cross media framework and how the Flash personal movie is created. He’ll illustrate how important it is to use an Event Management Touch Point Process to manage a multi-part campaign for audience acquisition like “Herman.”

Larry Zusman of XMPie, who will introduce the new PersonalEffect Video – what it is and how it enabled creating the “Herman” campaign without custom tools or programming.

Dave Erlandson of PODi, who will review the campaign objectives, audiences, channels utilized, expectations and first results.

“WhatTheyThink is pleased to join PODi in bring this important session to our audience,” said Randy Davidson, President, WhatTheyThink. “This is a not-to-be-missed webinar for savvy print and marketing services providers who want and need to stay current with the latest in cross-media trends..”

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About the AppForum

The annual three-day AppForum, Jan. 23-25, 2012 is the only conference dedicated exclusively to exploring marketing applications powered by digital printing, with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital applications.

Print service providers and marketing experts learn the latest trends in one-to-one and relevant marketing, new profitable applications, and sales strategies. Thought-provoking sessions tackle a wide variety of application technologies. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a dynamic networking opportunity. For more information or to register visit www.appforum.org.

About PODi

PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes, and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital businesses.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact [email protected] or [email protected].