Egency Announces New Partnerships with Top Designers
Thursday, December 15, 2011
Press release from the issuing company
Egency – an emerging website offering distinct, high-quality, customizable business card & marketing design templates for specific industries – today announces new design partners.
Typework Studio of Buffalo, NY and RS Kmiec, Philadelphia, PA have joined Egency's contributing design team.
“We are not producing cookie-cutter templates,” says Jay Fayloga, Egency’s Director of Product Management. “We take great care to find and work with designers and design teams who understand our mission of excellence.” Fayloga explains that excellence begins with each unique, well-made template, and extends to high-quality printing of the finished product.
Egency templates are currently formatted as business cards, appointment cards, full and half page flyers and postcards. For example, appointment and recall cards for dentists - direct marketing postcards for cosmetic surgeons and business and reminder cards for wedding and party planners. Additional industries launching in early 2012 will include real estate and beauty.
“This is a chance to get a professional-looking design for a much lower price than working directly with a design agency,” says Sven Versmissen, Owner of EHBOntwerp, Antwerp, Belgium and Egency contributing designer.
Atlanta, GA-based Creative Director of Matador, author of The Typographic Desk Reference and Egency contributing designer, Theo Rosendorf, also sees advantages of the Egency model. “It can absolutely save money for its customers. Likewise, the designer can save time since they can produce solutions based on past experience of having worked on the same types of projects.”
Along with top-notch designers Versmissen and Rosendorf, Egency designers also include Creative Holly, Angela Stewart Design and Fluid Studio, who reveals their thought process to producing design work for Egency customers.
“Research plays a big part. We take the time to see what appeals to the customer and their audience. What magazines are wedding planners reading? Who is (or isn’t) going to the dentist office regularly? By understanding the potential client we can understand how to build a more successful product.”
Egency designer Aaron Masonek of DrawBridge Creative sums it up: “The primary advantages are selection, price and speed. Egency has lots of great designs from lots of great designers all in one place and it’s easy to customize, print and ship.”
Egency, based in Thousand Oaks, Calif., provides high-quality design solutions for businesses. Egency is a member of the AGFA Graphics family, an internationally renowned leader in the publishing and printing industries, with teams based in the U.S., and Belgium.
For more information, contact Egency Marketing @ (805) 277-6971.
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