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Special First Look at PODi’s 2012 AppForum Digital Printing Conference

Tuesday, December 13, 2011

Press release from the issuing company

PODi, the Digital Printing Initiative, is presenting a webinar on December 15th at 2:00 pm EST to introduce the content direction and key speakers to be featured at the upcoming AppForum event. AppForum, the longest running independent conference for digital printing, relevant direct marketing and cross media, will be held January 23-25 in Las Vegas. The free webinar, hosted by Caslon General Manager Dave Erlandson, will give attendees the chance to hear more about the many new educational sessions being added to the agenda and meet speakers:

Keynote Ken Schmidt, brand strategist for Harley-Davidson
Keynote Rab Govil, thought leader, entrepreneur and president of PODi & Caslon
AppForum Track Chair and Speaker Kate Dunn, president of Digital Innovations Group
Speaker and four-time AppForum attendee Jason Ellis, president of The e.f. group
“There are hundreds of reasons people should plan to attend AppForum,” says Mr. Erlandson. “It’s where the companies who don’t want to compete solely on price come to find new ideas, new applications and new strategies for adding value. A company might want to become a marketing service provider or they may want to move to a true Print-On-Demand model or they may want to re-engineer customer processes to create new value or they may want to find out about new opportunities in packaging. And the AppForum can show them how.”

“This webinar will give folks insight into all the exciting new information they can expect to learn at this year’s event, how vital it will be for them in order to stay ahead of their competition, and how these three days can make a lasting, positive impact on their success. AppForum truly is one of the most valuable events for people who want to grow business and revenue with digital printing."
The webinar is December 15 at 2pm EST. Registration is free: https://www1.gotomeeting.com/register/613472952
After the webinar one attendee will receive a free ticket to all 3 days of the AppForum.

PODi’s AppForum is an educational digital printing conference, featuring over 40 sessions, keynote presentations by top innovators, networking opportunities and a Vendor Fair. Tracks include Business Growth Strategies, Leading Edge Applications, Digital Print Technologies, and a conference-within-a-conference – AppForumDirect – that boasts two tracks devoted to cross media and direct mail, Cross Media in Action and Cross Media Toolkit.

The AppForum is produced by Caslon, a PODi Affiliate. For more information on the 2012 AppForum, or to register, visit www.AppForum.org


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