Allen Press, Inc. (www.allenpress.com) publisher and printing services provider, has introduced BrightCopyä, a digital publication platform that allows publishers to leverage traditional print media for optimized reading online.

BrightCopy provides an outlet for publishers who need an online solution that preserves the look and feel of their print publication, supports robust advertising opportunities, and offers a media-rich experience for readers. Built on an HTML5 mobile optimized platform, BrightCopy extends the accessibility of content from printed page, to desktop computer, to mobile device, ensuring that readers can access content whenever and wherever.

BrightCopy is a full-featured digital publication platform that meets the needs of users and publishers alike. User tools such as linking, searching, zooming, and social sharing functionality are standard features. Publishers enjoy robust reporting capabilities, advertising and sponsorship opportunities designed to capitalize on advertising profitability, and sophisticated access control and digital rights management (DRM ) options.

“At Allen Press, we have long recognized that an online presence is vital to the success of any publication,” said Allen Press Product Marketing Manager, Joanna Gillette. “With BrightCopy, we’re giving publishers the ability to take advantage of the tools that an online environment can provide without sacrificing design or advertising revenue.”