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Cross-Media Marketing Services: The Pricing Challenge

Tuesday, December 06, 2011

Press release from the issuing company

InfoTrends new research study on pricing cross-media marketing services reports on how print service providers are pricing key services ranging from creation of Web pages, social media marketing, Mobile, data analytics, marketing strategy, and more. Find out how firms are charging, what they are charging, and how they are presenting pricing proposals to clients.

Pricing is an art form and a juggling act. While some elements of price are standard, the final price of a cross-media marketing project is based on scoping job components to determine baseline costs, marking up costs to achieve preferred margins, assessing the value the work will deliver to clients, all while considering the customers budget requirements. Having a solid pricing strategy for cross-media marketing services can ultimately determine a firm’s success or failure. Find out how the leaders are pricing cross-media marketing services.

Cross-Media Marketing Services: The Pricing Challenge draws upon recent survey data and in-depth interviews of firms offering cross-media marketing services today. The report also leverages InfoTrends’ deep industry knowledge on the cross-media marketing space to provide PSPs a roadmap for successfully pricing and driving cross-media services.

The report is now available for immediate purchase. To learn more or to make a purchase visit InfoTrends' online store or contact  Jennifer Skerrett at +1 781 616 2111 or e-mail jennifer_skerrett@infotrends.com.  


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