Deluxe Helping to Boost Sales for U.S. Small Businesses
Thursday, December 01, 2011
Press release from the issuing company
As America’s small businesses are faced with low consumer confidence and a struggling economy all round, Deluxe Corporation has selected 10 small business owners and entrepreneurs to receive marketing advice and tools that will enable them to find more customers through Project REV 2012.
According to the National Federation of Independent Business (NFIB) October Optimism Index, getting new customers is a major problem for small businesses, with 26 percent of the owners indicating “poor sales” is their No. 1 business problem.
To combat this, with Project REV 2012, Deluxe is helping 10 small business owners find ways to grow sales through a combined $150,000 in marketing support and yearlong access to marketing advisors, mentors, products and services. Deluxe has partnered with SCORE, a nonprofit association dedicated to educating entrepreneurs and helping small businesses start, grow and succeed. The companies selected to participate in Project REV, now in its second year, represent a diverse group of American small businesses, including a brewery, engineering firm, landscaping company and sausage manufacturer.
“Last year’s Project REV participants collectively doubled their sales despite very tough economic times,” said Laura Radewald, vice president of brand and media relations with Deluxe. “It’s very important for small businesses to learn how to select the marketing tools that will work for them. We were thrilled to share our expertise and see these kinds of results.”
Small Businesses Key to Economic Recovery
At the Federal Reserve’s Nov. 9 conference on small business and entrepreneurship, Chairman Ben S. Bernanke said, “Small businesses have played an important role in fueling past economic recoveries,” and encouraged our nation to, “provide small businesses and entrepreneurs with the support they need.”
“Many small business owners shy away from marketing because it’s not their area of expertise or past results did not meet their expectations,” said Radewald. “Project REV is here to show small businesses across America that developing a plan and choosing the right tools can significantly impact their business and sales.”
Project REV Goes Beyond Marketing Support
To best position Project REV participants for long-term success, SCORE counselors complement Deluxe’s expertise in marketing by supporting the participants with finance, accounting, cash flow, training, new product development, hiring and resource planning.
Participants Represent Diversity of America’s Small Businesses
For more information on the Project REV 2012 participants, please visit www.projectrev2012.com.
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