interlinkONE, a leading provider of integrated, multi-channel marketing software solutions, has released a new White Paper on the subject of mobile marketing. “Mobile Marketing: Grabbing Consumers on the Go!” contains an overview of mobile channels and technologies that can be incorporated into marketing efforts for lead generation, loyalty programs, event registration, customer support, and more.

Anyone interested can download the White Paper for free at http://ilink.me/MobileWP.

“There is no doubt that mobile continues to be one of the hottest topics in the marketing world,” said interlinkONE’s CEO John Foley. “We live in a mobile culture. Whether your customers are businesses or consumers, devices such as smartphones and tablets are changing when, why, and how they are searching, finding, and consuming information. Companies must adapt accordingly and this White Paper provides information and inspiration to help them do that successfully.”

Some of the topics covered in this White Paper include:

• QR Codes – Best Practices and Applications
• Mobile Websites - Creation and Management
• SMS/Text-Messaging – Using it for marketing and customer service
• Mobile SEO – How smartphones change the way people search
• Social Media – Save time and increase your ROI through mobile

Visit http://ilink.me/MobileWP today to receive your free copy of this White Paper.