Sandy Alexander Awarded Patent for Moving Steps Brochure
Monday, November 28, 2011
Press release from the issuing company
Sandy Alexander Inc., one of the nation's leading, high-end commercial graphics communications companies, has received a provisional patent for their "Moving Steps" direct mail brochure. Moving Steps is a groundbreaking brochure that provides a waterfall effect on the side of the piece allowing clients to highlight a variety of topics and the consumer to quickly access different subjects.
Mike Graff, President and CEO of Sandy Alexander said, "Moving Steps has been a very successful marketing tool for our Fortune 500 clients. Because of its unique format, consumers readily pick up the piece and thumb through the brochure. The in-line customizable format allows marketers to build awareness on a variety of topics with the result being a significant increase in response rates and sales versus a traditional direct mail vehicle "
This type of creativity is not new to Sandy Alexander. Sandy Alexander printed the first ever Mix & Match Cover for Esquire Magazine, the "best game ad ever" for the launch of Ubisoft's Assassin Creed 2 video game, and a Gap ad insert which resulted in one of the highest levels of recall ever achieved in a print advertising campaign.
The piece, which was conceived by Sandy Alexander's team of paper engineers, is one of many unique direct mail pieces developed by Sandy Alexander. Other items include: 2 & 3 tier pop-ups, sticker ad inserts, fragrance strips, and much more. This innovation combined with Sandy Alexander's industry leading color management provides clients with the most intrusive and efficient marketing vehicles available in today's marketplace.
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