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Executive Director of CMO Council to be Keynote Speaker at PODi AppForum

Thursday, September 11, 2008

Press release from the issuing company

Rochester, NY - September 9, 2008 - PODi, the Digital Printing Initiative, announced today that Donovan Neale-May, founder and executive director of the Chief Marketing Officer (CMO) Council, will be a keynote speaker for the 2009 AppForum, January 19 - 21 in Las Vegas at the Rio Hotel & Casino.

Mr. Neale-May's keynote will address a challenge many Service Providers face as they transition from selling printing to print buyers into providing integrated solutions to C-level marketers - how do you connect with the CMO? Corporate Marketers will benefit from his review of several new studies from the Council showing the shift to personalization taking place in the upper levels of the marketing industry. All attendees will benefit from his insider look at:

- Understanding the marketer's point of view:  These are the people driving the use of personalization - so, what are they thinking?

- What drives CMOs' buying decisions

- How to get a CMO's attention and present your solutions convincingly

- What CMOs are looking for in a solutions provider and partner

- Why marketing execs are shifting investment to personalized direct marketing & what opportunities are opening up for savvy service providers and marketers

"This year's AppForum is all about thinking differently about our industry and the approaches we take to growing our businesses," says David Erlandson, GM of Caslon and Director of Content for the 2009 AppForum. "Donovan has a different perspective from that of past keynotes. He knows how C-level marketers think - and if you're selling digital print solutions, knowing this is going to make you more successful."

According to the Power of Personalization, a recent CMO Council study, becoming more personalized, relevant and precise in customer communication is now the preferred strategy for realizing revenue growth and profitability from existing customers. Neale-May will be helping the audience interpret these findings and will share a first look at the soon-to-be published Precision Promotion study.

 "I'm excited about being part of this AppForum," says Neale-May. "Attendees will get an entirely different perspective. I want them to take away a deeper understanding of the challenges CMOs face and be better prepared to offer them winning solutions."




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