Datatech SmartSoft Inc, developer of the end-to-end print workflow solution PressWise (www.presswise.com), today announced an integration partnership with Aleyant Systems, provider of advanced web-based platforms for the Graphic Arts industry, including the web-to-print solution Pressero (www.pressero.com).
 
A new API will enable Pressero web-to-print customers to connect their storefronts directly to the PressWise automated workflow system, creating a true end-to-end solution that uses a bi-directional flow of data between the two systems to minimize the number of touches required to process each order, lowering production costs and maximizing efficiency.
 
Order data will flow from Pressero storefronts directly into PressWise without the need for rekeying data. PressWise in return will send key order data, such as job production and shipping status, back to Pressero as the job moves through the production and fulfillment cycle.
 
“Streamlined workflows are the key to profitability in this very competitive print environment” said Eric Wold, Vice President of Datatech SmartSoft. “PressWise delivers a low-touch automated print MIS and workflow solution to our customers, but we believe that our customers should be able to choose the web storefront that works best for them and their clients, which is why we created this simple API for them.

“This joint integration project with Pressero shows how two companies with a shared goal – the success of their customers - can come together and make great things happen. We look forward to promoting the Pressero integration to new and existing PressWise customers looking for an affordable, cloud-based, web-to-print application.”
 
“Many of our customers are interested in capturing efficiency gains from all their operations to reduce costs. A key requirement is the ability of customer facing web-to-print storefronts, as well as back-end automated workflow systems, to talk to each other” said Greg Salzman, President of Aleyant Systems.
 
“Like SmartSoft, we believe our customers should be able to mix and match to combine best of breed products from vendors. A Pressero and PressWise integration provides our joint customers with a true end-to-end solution.”