PEFC, the world’s largest forest certification system, is joining forces with PrintCity at Drupa 2012 to inform exhibitors and visitors of the benefits of forest certification for the print sector.

“We cordially welcome PEFC to the Lean and Green area in the centre of Hall 6” says Rainer Kuhn, Managing Director of PrintCity. This joint stand will serve as the central source of information for the print and graphics sector about the advantages of sourcing paper sustainably. To accommodate the needs of a diverse and international audience, representatives from six different national PEFC organizations, in addition to PEFC International, namely Belgium, Germany, Netherlands, Spain, the United Kingdom and the United States, will be present on different days to answer questions and provide in-depth information.

“The cooperation with PrintCity offers us the unique opportunity to further our engagement with a wide range of stakeholders from the print industry,” said Thorsten Arndt, Head of Communications at PEFC International. “The industry has made substantive strides in the past few years towards greater sustainability. PEFC is eager to support this transformation, which is becoming ever more important with an increasing number of customers and consumers paying attention to the environmental attributes of the products they are purchasing.”

Interest in PEFC Chain of Custody certification, which is required for a company to demonstrate that it is sourcing responsibly, and demand for PEFC-certified paper is continuously increasing. “PEFC certification makes business sense, and we hope to be able to encourage further companies to show their support for sustainable forest management by obtaining PEFC Chain of Custody certification,” emphasised Mr. Arndt.