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HP Expands Latex Printing Portfolio

Friday, November 04, 2011

Press release from the issuing company

HP today introduced two HP Designjet printers capable of handling a broader range of indoor and outdoor signage applications with better durability than eco-solvent inks.(1)

Furthering HP’s strategy to disrupt the eco-solvent market, the 104-inch-wide HP Designjet L28500 Printer delivers speeds up to 70 percent faster(2) than the HP Designjet L25500 Printer, while the 61-inch HP Designjet L26500 Printer is ideal for customers entering the growing soft-signage(3) market.

Both systems feature new HP 792 Latex Designjet Inks, which produce rich blacks and glossy results on banners and self-adhesive vinyl, and offer double-sided printing capabilities(4) with less user intervention and more accurate, automated registration. Compatible with more than 500 media solutions, including the new HP Double-sided HDPE Reinforced Banner material, HP Latex Inks provide a consistent, reliable performance across a variety of substrates.

HP also launched HP Latex University, a set of training materials and application workshops led by industry experts, as well as the HP Ecosolutions Trained Printing Company program for educating HP Latex Printing Technologies users in sustainability best practices.

“With about 9,000 HP Latex Ink systems installed worldwide, HP is offering a superior alternative to eco-solvent solutions that delivers the versatility and ease of use our customers demand while lowering their impact on the environment,” said Santiago Morera, vice president and general manager, Large-format Printing Business, HP. “By allowing customers to cost-effectively print a wide array of new applications and providing the training required to succeed, our updated HP Latex portfolio helps PSPs differentiate their businesses and seize new growth opportunities.”

Driving business growth with broad application versatility

Ideal for high-impact point-of-purchase displays, soft signage,(3) bus shelters, vehicle graphics and more, the HP Designjet L28500 and L26500 Printer series can print on a broad range of materials, including eco-solvent compatible media and low-cost uncoated options.

The new devices produce 1,200-dpi output with outdoor display permanence of up to three years unlaminated or five years laminated(1) for high-quality, long-lasting prints. The output also dries inside the printer, boosting productivity for double-sided print jobs, and allowing immediate finishing or use.(4)

“Compared with the solvent world that we’re used to dealing in, the HP Designjet L26500 Printer is a breath of fresh air. It allows us to laminate immediately, installing at the same time, and do reprints in real time, increasing our productivity considerably,” said Duston Noble, founder of Dallas-based Wrap Experts and a beta tester of the HP Designjet L26500 Printer. “We want to have the best equipment that makes our job easier and faster, so we love the fact that we can print and laminate jobs all in the same hour if we need to.”

With new soft signage printing capabilities, customers can produce applications from retail banners to tradeshow signs and interior décor, which are easy to fold and pack, inexpensive to ship, simple to hang and have improved durability outdoors.(5)

Building on the introduction of HP HDPE Reinforced Banner, the new printers also are optimized to work with new HP Double-sided HDPE Reinforced Banner, a compelling alternative to PVC scrim for advertising applications. The substrate offers the image quality, durability and tear strength of standard vinyl without the environmental disadvantages of a PVC-based substrate.

Availability of the HP Designjet L26500 Printer will vary by region beginning Nov. 3. The HP Designjet L28500 Printer is expected to be available Jan. 20, 2012.(6)

Designed with the environment in mind

Helping to address the demands of environmentally conscious print service providers (PSPs) and their clients, HP Latex Inks produce odorless prints.(7) These water-based inks are nonflammable and noncombustible,(8) and, unlike many eco-solvent inks, they do not require hazard warning labels and contain no hazardous air pollutants.(9) Additionally, no special ventilation equipment(10) or external dryer is required for safe and productive operation, helping to keep energy costs down.

HP 792 Designjet ink cartridges are now Eco Mark certified(11) by the Japan Environment Association, demonstrating relatively few environmental impacts through the product life cycle from production to disposal. PSPs can return their HP 792 Latex Designjet supplies through HP’s free, convenient recycling program,(12) including ink cartridges, printheads, the printhead cleaning cartridge and the printhead cleaning container.

A recycling program also is available for a range of HP High Density Polyethylene (HDPE) and Polyester (PET) printing materials, including the new HP Double-sided HDPE Reinforced Banner.(13)

Additionally, the new printing systems reduce the amount of ink used during maintenance routines compared to eco-solvent technology.(14)

Application and sustainability education for HP Latex customers

Now available through HP Capture, HP Latex University provides PSPs with training to successfully produce a wide range of outdoor and indoor wide-format graphics applications using HP Latex Printing Technologies.

By signing into HP Latex University, PSPs can access free application workshops led by specialists, online webinars and other tools that help maximize the use of their technology. The first webinar series kicks off in November and focuses on producing vehicle graphics and textiles.

Also available through HP Capture, all HP Latex Printing Technologies users can now participate in the free HP Ecosolutions Trained Printing Company program. This downloadable training is available in 10 languages to coach PSPs to take advantage of the environmental profile of their HP Latex printers, build an ongoing commitment to sustainability within their businesses and engage clients on their sustainability goals.

PSPs that complete the training will receive a framed certificate and an icon identifying them as an HP Ecosolutions Trained Printing Company that they may use for promotional purposes.

Additional information about today’s news is available in an online press kit at www.hp.com/go/HPLatexSummit. More information about the latest additions to the HP Latex Printing Technologies portfolio is available at www.hp.com/go/latex, through the HP Graphic Arts Twitter feed and on YouTube at www.youtube.com/hpgraphicarts.


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