GMC Software Technology, a leader in customer communications and output management solutions, today announced that the company will showcase its latest solutions for campaign management at mediaPro 2011, November 1-2, 2011, Olympia, London, stand number i70. In addition, the company will provide attendees with live demonstrations of automated marketing communications across multiple channels.

GMC Software Technology is a leader in Customer Communications Management. The company’s flagship solution, GMC Inspire™, makes it easy for companies to execute integrated multichannel campaigns that engage and build two-way dialogues with customers. The company states that using GMC Inspire, businesses see measurable results through significant increases in response rates, cross-sell/up-sell and higher returns on marketing initiatives.

For marketing leaders, GMC Inspire’s Campaign Management solution provides end-to-end capabilities to build, deploy and measure multichannel campaigns. The solution also captures and tracks customer responses and directs them back to the originators, allowing for triggered follow-on actions and more personalised, relevant communications. Customer responses can be measured through SMS, print and e-mail communications and businesses can also drill down to a granular level data of click-through rates, open rates, visits to personalised URL’s and callbacks.

The company will demonstrate GMC Inspire Campaign Management at this year’s mediaPro event.