Free WhatTheyThink Webinar Identifies New Revenue Opportunities in Secure Printing
Tuesday, October 25, 2011
Press release from the issuing company
Sponsored by Kodak, session highlighted the increasing importance of secure printing for documents, packaging and more
Lexington, Kentucky USA -- WhatTheyThink today reported that nearly 200 industry professionals registered to attend a free printing industry educational webinar. New Revenue Opportunities with Secure Printing Applications was led by WhatTheyThink Senior Editor Cary Sherburne and held October 12th, 2011.
The free archive of the session may be accessed by visiting WhatTheyThink.com and selecting the Webinars tab.
“Our speakers did an excellent job of identifying applications for secure printing and discussing the infrastructure requirements for entering this profitable segment of the printing market,” said Sherburne. “During this session, our attendees learned about many unique applications that have helped them our panelists revenue positive in difficult economic times. Secure printing technologies offer extreme value to brand owners wishing to ensure protection of goods and information from counterfeiting, illegal copying or other fraudulent activity,”
Sherburne was joined by:
“Secure printing is an interesting value-added offering that we hope some of our attendees will explore, either by adding services or finding a partner who can get them started,” said Randy Davidson, President, WhatTheyThink. “We are pleased that Kodak sponsored this event, allowing us to offer this important educational session to attendees at no cost.”
As the world’s foremost imaging innovator, Kodak helps consumers, businesses and creative professionals unleash the power of images, information, and printing to enrich their lives.
In the graphic communications industry, Kodak serves customers in the printing, publishing, packaging and enterprise markets with intelligent solutions for competitive advantage and greater return on investment.
Digital Print Solutions
Kodak helps customers adapt, transform and grow their businesses. Through a comprehensive product and solutions portfolio that integrates revolutionary technologies, smart automation and specialized services, Kodak supplies customers operating in traditional, hybrid and digital graphic environments the broadest choice of software, production products and services for creating and managing high value variable output efficiently and cost effectively.
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.
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