Caslon & Company introduces the inaugural AppForumDirect conference for trendsetters in cross-media marketing and integrated 1:1 direct mail. AppForumDirect will take place January 23-25, 2012 in Las Vegas and will focus on how early adopters are combining next generation technologies and media to disrupt the status quo and drive change in direct marketing strategies and tactics.

"Smart marketers already know why cross-media is so important. Now they need to know best practices; hear from people who are succeeding, who have insight to share,” says Caslon President, Rab Govil. “The real innovators today are outsmarting their competition and creating new opportunity with personalization, interactive direct mail, email, social, internet and mobile technologies like QR codes, all strategically integrated. These leading edge marketers are coming to AppForumDirect to learn and to reveal their techniques for staying ahead of the pack.”

“Marketers who embrace cross-media will be the winners. Those who do not will be left behind,” says Dave Erlandson, Caslon GM. “AppForumDirect will give them the actionable how-to’s they need to change the game.”

How to effectively integrate direct mail with other media to drive increased response
How to use cross-media strategy for lead generation, direct sales, retention; B2B or B2C
How to analyze and learn from successful campaigns across numerous vertical markets
How to make print interactive with QR codes or augmented reality
How to boost direct mail ROI with restructured workflows and streamlined operations
AppForumDirect should be the first destination in 2012 for anyone who uses direct marketing to connect with customers – marketing managers, directors, vice presidents; agency account managers; direct mailers and marketing service providers. “We believe so strongly in AppForumDirect that we guarantee satisfaction or we’ll refund attendees’ entire conference registration,” says Mr. Erlandson.

AppForumDirect media sponsor Target Marketing’s Group Publisher Peggy Hatch says, “There’s increasing pressure to make every marketing dollar count. AppForumDirect will help marketers learn how to use cross-media marketing and relevant direct mail, how to make their campaigns interactive and accountable, how to boost engagement and ROI up to 20%. We’re very excited to be sponsoring this new conference.”

The AppForumDirect event is 3 days of Intensives, networking opportunities and vendor exhibits, plus two dedicated educational Tracks devoted to real-world case studies, best practices, and execution. Attendees can expect to hear from direct marketing superstars, thought leaders and frontline users of cross-media marketing and relevant direct mail. It’s not all work and no play – the event is being held at the newly remodeled Tropicana Las Vegas, right on the strip. Attendees from companies large and small can meet peers and make profitable connections at the conference and then continue the party with all the fun Vegas has to offer.

The new AppForumDirect conference will be co-located with PODi’s 2012 AppForum conference. Attendees will have the option of attending any sessions, at either conference. Registration for the 2012 AppForumDirect show is open now. AppForumDirect is produced by Caslon & Company and sponsored by Target Marketing and DirectMarketingIQ. For more information on AppForumDirect, visit www.AppForumDirect.org