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Masterpiece Graphix Intros Line of Specialty Substrates

Thursday, October 13, 2011

Press release from the issuing company

Masterpiece Graphix (MGX), a digital material manufacturer and treatment center, has partnered with Convertible Solutions to introduce a lineup of innovative preconverted digital-ready specialty substrates. This new line of materials includes Masterpiece Graphix MAX Impact Stocks, which allow digital printers to create high-quality double-thick cardstock products up to 36 mils thick on the HP Indigo, Kodak Nexpress, Xerox iGen, as well as other digital press models. This technology can be utilized to create other double-thick commercial print products like hang tags, business cards, and other digital press projects. This relationship also broadens access to other digital preconverted options for postcards/mailers, membership cards, various envelope configurations, sweepstakes packets, and other digital press projects.

Each sheet of MGX MAX Impact Stock is actually 12, 15, or 18 mils thick, with a specialized no tack adhesive on the back of the sheet and a score down the center. Both sides of your design are printed on the front of the sheet. When folded at the score with a typical bindery folder, the front and back lock together when cut on a guillotine cutter to create an impressive 24, 30, or 36 mil card. After printing, the sheets can be UV coated to add gloss and protection, or add a thin protective lamination layer to make the card thicker and more durable. Masterpiece Graphix MAX Impact Stock face material is HP Indigo-certified, and is currently pending certification with its glue combination. Options are also available for digital roll-fed presses.

Masterpiece Graphix MAX Impact Stocks are designed for printers and direct marketing companies that want to combine variable data or short run printing with the tactile impact of an extremely thick, and therefore more impactful, postcard. The same technology can be utilized to create other double-thick commercial print products like hang tags, business cards, and other commercial press projects.

“Direct mail is an essential part of any effective multichannel marketing campaign,” explains David Williams, Director of Business Development at Convertible Solutions. “A well designed mail campaign can work on its own or in conjunction with email marketing, personalized URLs, mobile marketing and QR codes to dramatically increase response rates.”

“Postcards are one of the simplest and most effective forms of direct mail,” according to Convertible’s Director, George Fry. “Thicker postcards stand out and have higher response rates than thinner cards, but producing a personalized postcard on a thick stock has been difficult. The digital presses required for short run or variable data printing did not work well with such heavy stock.”

“This is a perfect marriage of technologies,” explains Doug Watson, CEO of Masterpiece Graphix. “ Combining the visual impact and durability of our specialty substrates with Convertible’s unique design and converting capability will give printers and direct marketers new ways to make projects stand out.”

This agreement also gives MGX customers access to other digital paper-based products powered by Convertible Solutions preconverting technology. This includes double thick cardstock options, as well as product options for membership cards, various envelope configurations, sweepstakes packets, and other commercial press projects.


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