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Twitter followers reach 1000 for Roland DG UK

Tuesday, October 04, 2011

Press release from the issuing company

Roland DG UK Ltd are delighted to announce that their Twitter followers have reached the 1000 milestone from just over 200 at the start of the year www.twitter.com/rolanddguk. Gillian Montanaro, Head of Marketing for Roland DG states: “We have seen a steady increase in the number of Twitter followers throughout the year, with a significant uplift in the last few months as we have ramped up our activities online.  Recently we have launched both a new look Roland DG website www.rolanddg.co.uk, and the Roland Forum www.rolandforum.co.uk, plus we’ve recently gone live with our new Facebook page.”

Roland DG’s move into online aligns with the company’s goal to be the easiest company in the industry to deal with, by making it simpler for customers and potential customers to get in touch.  It has also resulted in raising the profile of many Roland DG staff who are now actively engaging with customers on the Roland forum.  Proving that social media is not just hype, Roland DG have also received direct sales enquiries from their activities on Twitter. 

Most recently, Roland DG have been using Twitter to tweet details of entrants into their new worldwide competition,www.rolandcreativeawards.com.  Roland customers are invited to submit their best work produced on a Roland in return for the opportunity to win a new Roland machine, a trip to Japan and an Apple iPAD2.  Following the social media trend of online participation, everyone is invited to go to the competition gallery and vote on the entries that they like the best.



By Chuck Gehman on Oct 04, 2011

I can hardly believe I just read a press release about how many Twitter followers a company has.

I sure hope I don't see other companies trumpet this metric as evidence of some sort of "success".

I think there might be some real customer benefits described here, but they are lost in blather.

Social is substantially about replacing things like press releases with real interaction, not writing press release about how you are interacting socially.

On top of that, the number isn't even impressive!! YIKES. Folks, HP Print, just as one example, has > 37,000 followers. The little printing company where I work has more than 3,000 followers! This is not the point!


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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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