interlinkONE, a leading provider of multi-channel marketing software solutions, announced that CEO John Foley, Jr. will be speaking at the 2011 PINE Print Management Conference. The presentation, titled “The Essential Elements of a Marketing Services Provider”, will be delivered on Monday, October 3rd 2011 at 10:15 AM at the Cranwell Resort and Spa in Lenox, MA.

“Today, there are many companies in the printing industry that are looking for ways to transform their business,” said John Foley. “The worlds of marketing and communications continue to change, and people are trying to keep up. However, the transformation from solely offering print services into a business that offers multi-channel marketing services is not necessarily an easy one. But it is possible! Throughout this session, I will share case studies and examples of companies that have done this successfully. Attendees will leave this conference with business strategies, marketing plans, self-promotional campaign ideas, and other actionable items that will help them to grow their business.”

During this presentation, John will cover topics such as:
•    Ways to Identify and Acquire the Necessary Resources to Offer Marketing Services
•    How a Printer Can Successfully Incorporate Social Networks into their Business
•    Best Practices for Offering QR Codes and Mobile Marketing Services
•    Strategies to Help Service Providers Sell Integrated Marketing Solutions

In addition to this presentation, attendees will also have the opportunity to pick up a copy of John’s new book, Business Transformation: A New Path to Profit for the Printing Industry. For more information about that publication, please visit http://NewPathToProfit.com.