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Xerox Propels Ready for Real Business Global Marketing Campaign

Thursday, September 22, 2011

Press release from the issuing company

NORWALK, Conn. -- One year into the launch of its global marketing campaign, Xerox Corporation continues to show up in the most unexpected places.  Most recently – helping Virgin America deliver premier guest service and Michelin manage its finance and accounting processes.
One of the latest to join a roster of brands in Xerox's Ready for Real Business marketing campaign, the Virgin America advertising highlights how Xerox  manages the company's call center operations – handling everything from teammate staffing and training to quality monitoring.  As a result, the airline has increased productivity in the call center by 10 percent and quality of guest care continues to rise.
"We teamed with Xerox during a time of significant growth because we needed a partner that specializes in call center operations and could assist with our guest care services quickly – ensuring that our service levels always reflect the high standards of our brand," said Dimitrios Papadogonas, director of marketing, Virgin America. "Xerox delivered – and participating in the campaign became a natural extension of our relationship. We're highlighting how Xerox's support helps us focus on differentiating our brand in the increasingly competitive airline industry."
Michelin is also now featured in Xerox's campaign, highlighting how Xerox manages the company's finance and accounting processes ranging from accounts payable and receivable to fixed assets. As a result, productivity, service levels and quality are up, while associated costs have been reduced.  
"The campaign is about connecting with business professionals in ways that are a bit unexpected coming from Xerox.  Far from the traditional customer case study, we've invited our clients – and the iconic representatives from their companies – to showcase how Xerox helps them get back to real business," said Christa Carone, chief marketing officer, Xerox. "With the Michelin Man, Mr. Clean, Virgin America in-flight teammates, Marriott concierges, Ducati motorcyclists and more, we have an impressive lineup of clients who are telling the story of the new Xerox."
Beginning today, U.S. residents over the age of 18 can enter a Twitter sweepstakes using the hashtag #FlyWithXerox for a chance to win two roundtrip tickets on Virgin America.  Follow @XeroxCorp to learn more.  Complete sweepstakes rules can be found here: XeroxCorp TwitWall.


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