October 16, 2003 -- Today, Hi Rez Digital Solutions is opening its door to service the marketing and communications needs of southern California businesses. There are many printing facilities in San Diego County, but few offer digital printing like Hi Rez Digital Solutions. Digital printing bypasses the more expensive and time-consuming negative and plate making processes associated with traditional, offset printing. Files that are prepared on a computer can be sent directly to a digital press without the preparation of traditional proofs, film or plates.  Effective digital printing in black and white has been available for quite some time, and, now, using HP's Indigo 3000 series commercial digital press, Hi Rez Digital Solutions will provide short-run color printing without sacrificing quality.  The new technology provides faster job turnaround, cost effective short runs, less waste, and personalized variable data print applications. Variable data printing allows businesses to target specific customers using information from their own databases to personalize documents being sent to the customer.  Certain industries can gain significant benefits.  Initial customers of the new business will be automotive sales, specialty and high-end retailing, real estate, and insurance sales – the same companies that tend to use variable data printing on a national level.  The business will also service the needs of state and federal government agencies that buy several hundred million dollars in quick printing each year. Please contact Director of Sales and Marketing, Kurt Meeder, at 760.597.2650 for more information about the products and services of Hi Rez. You can visit Hi Rez at: 1235 Activity Drive - Suite E, Vista California 92083 and on the web at www.hirezdigital.com