Sun Chemical and Color Solutions Int. Announce Brand Standards Partnership
Tuesday, September 20, 2011
Press release from the issuing company
PARSIPPANY, N.J., U.S.A. – Sun Chemical has been named the exclusive supplier of packaging inks for Color Solutions International (CSI) for the manufacture and distribution of brand color standards for the graphic arts market.
A recognized supplier of physical color standards for brand owners both in textile and in the graphic arts markets, CSI will be working with Sun Chemical to ensure that brand color consistency is maintained across all possible packaging substrates and presses across the world.
"A fundamental step to succeed in brand color management is to set brand color expectations at the very early stage of the packaging design process," said Patrice Aurenty, Color Management Business Leader, Sun Chemical. "Brand color standards have been a key area of development within our SmartColour portfolio at Sun Chemical and we are very pleased to partner with CSI to supply the right inks that will enable CSI to deliver accurate brand color standards by printing process and to meet the packaging specifications for bleed, crinkle, COF, lightfastness and resistance properties in general.
Customers of CSI can rest assured that not only are they using the most 'press realistic' color standards in the marketplace, they can also benefit further, removing risk and delay with new packaging design launches, that Sun Chemical is the ink supplier at the very outset, as well as at the critical press approval.
"Color is one of the most important factors for brand identity and brand recognition," says Dr. Ron Pedemonte, President of CSI. "Now by partnering with Sun Chemical, we can ensure that color standards are printed on any substrate the way brand owners envisioned it from the design phase."
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