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Strategy Development Leads Front Runner Workshop at BTA Southeast Retreat

Tuesday, September 20, 2011

Press release from the issuing company

Bryn Mawr, PA, – Strategy Development, the industry leading management consulting and advanced sales training firm, will be facilitating the front runner workshop, Sell With Success, at BTA's Southeast Fall Colors Retreat at the Waynesville Inn Golf Resort and Spa in NC on October 20-21.

Strategy Development's Sell With Success Workshop has received tremendous feedback for the ability to change sales rep behavior.  David Ramos, who wrote the course and is Strategy Development's Sales Operations expert, will be teaching the course.  "Although being a subject-matter expert on products and services plays an important role in a successful sales career, greatness is achieved by honing professional selling skills," stated Ramos.  "The most successful sales professionals possess solid consultative selling skills and a sound sales process. Undoubtedly, each individual on your sales team has strengths in certain areas; however, formal education in a repeatable sales process will take them to new levels."

Sell With Success was designed to move your sales team away from selling price and into deep understanding of the prospect's decision process when acquiring technology.  Sell With Success will help reduce turnover and facilitate an increase in sales, not only traditional hardware, but color, software solutions and services.  The course has been met with rave reviews:

John Kuchta, President of SolutionOne said, "The entire Sell With Success course was excellent. I would recommend it to all sales teams. Senior reps and rookies learned a lot. The key areas of learning were in the alignment of the buying process versus the selling process, networking strategies, how to sell to the CIO/IT buyer, and customer retention. I would recommend this program to anyone wanting to increase sales effectiveness."

Morgan McDonnell, a Sales Manager at Martin Whalen, commented, "The onsite selling with success training was one of the most relevant and timely sales education events for me and my sales team.  Not only did you engage our new reps but you helped our veterans see, and buy into, the culture and direction Martin Whalen is headed as the industry transitions to true consultative selling.  Within days of the training we were able to close solutions based transactions using the new techniques."

Following Sell With Success, the Fall Colors Retreat will take place on October 21-22 and will include a round-table discussion and three education sessions led by industry leaders, providing insight and strategies that can help any office technology dealership reach new heights.  Dealers will be able to participate in networking events that will allow them to connect with their peers and visit with exhibiting sponsors.

One of the education sessions entitled, " How to Successfully Enter MPS in Smaller Markets," will be led by Ed Carroll, Principal of Strategy Development.  It will take place on October 22 and will cover approaches that can be deployed by any size dealer to successfully capture the clicks and profits associated with MPS.

"We are very excited to be participating in this event and have the opportunity to explain how Strategy Development can help dealerships improve their profitability," stated Carroll.  "Our award-winning training programs and consulting engagements are perfect for organizations that are exploring additional revenue opportunities such as MPS or MS, or for dealers that just need to improve their service delivery or sales effectiveness."

Stop by the booth to learn more about Strategy Development's various consulting engagements, business planning practice, and the numerous award-winning advanced sales training programs offered in conjunction with BTA.  You can also learn more about and register for one of our live, interactive, web-based programs developed and taught by Strategy Development consultants.  All programs include up-to-date industry information and relevant examples to bring the program to life.  Upon completion of the courses, dealers will have the tools they need to implement an MPS program or grow solutions sales or improve service margins.

For more information or to schedule an appointment during the show please contact Ed Carroll at carroll@strategydevelopment.com or at 703 722-2973.   To register for Sell With Success or the show, please visit http://www.bta.org/BTASoutheastEvent.


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