Thursday, September 29, 2011
2:00 p.m. Eastern (11:00 a.m. Pacific)

"Meeting Your Color Expectations" is a free webinar hosted by PaperSpecs and KallimaŽ Paper that will offer expert advice on how to spend time and money wisely to achieve the color outcomes you're expecting from press on your next print project.

Palo Alto, California - Press sheets that don't match the color proofs the way you thought they would. Cancelling an important meeting because the press check is taking way longer than you expected it to.

These are scenarios that nearly every print buyer or graphic designer has experienced at one time or another. They can try your patience, test your skill, threaten your schedule and beat your budget ... but you don't have to find yourself in these frustrating situations.

PaperSpecs' next free webinar, "Meeting Your Color Expectations," will offer expert advice on how to partner with your print provider, prepare sound files and use proofing and press tools to achieve the color outcomes you're expecting.

Guest speaker, Randy Parkes, has performed nearly 5,000 press okays in his job as a sales rep and vice president of marketing for Lithographix, whose client base reads like a who's who of ad agencies, corporations and design firms in North America.

"I've worked with some of the best designers in the country, so I know the pressures and expectations that attend even the seemingly simplest of projects," says Parkes. "And in the end, achieving the color outcome you expect boils down to a good relationship with your printer and following a few simple techniques."

Parkes will provide webinar attendees with his popular "Press Okay Checklist" and share his proven tips on how to spend your time and money wisely and manage critical stages of the printing process. Avoid those budget-busting and patience-trying scenarios with information like this:

• Design - determining quality and your expectations
• Files - preparation tips, tricks and techniques
• Proofs - what proofs can do and their relationship to press
• Paper - how different papers and finishes will affect color
• Press - using those bars on the press sheet to your advantage
• Finishing - ensuring good final results

You don't want to miss "Meeting Your Color Expectations." This webinar is free thanks to the generous support of KallimaŽ Paper. Space is limited, so reserve your seat today at www.paperspecs.com/webinar.