Technology-driven Solution Helps Marketers Promote Healthcare Observances

DAYTON, Ohio – Next week, Standard Register will unveil its innovative Celebrate Health program as hospital marketers convene for the Society of Healthcare Strategy and Marketing Development's (SHSMD) 2011 Annual Conference in Phoenix, Arizona September 14-17.

Designed to help hospital marketers save time and elevate their effectiveness in promoting national healthcare observances, Celebrate Health provides ready-to-use kits of marketing materials – posters, brochures, mailers and promotional items – that can be easily branded and produced in a matter of days.

There are more than 275 national healthcare observances that raise awareness for specific health topics and recognize the healthcare professionals that contribute to the quality of care. Observances give hospitals the opportunity to showcase their services and people through related health fairs and events.

"Today's hospital marketers are being asked to play a broader, more strategic role in advancing relationships with patients, physicians, staff, benefactors and the community. Yet, rarely is there sufficient time or money to support their efforts. They're expected to do more with less," said Tom Gutman, director of marketing solutions for Standard Register Healthcare, a business unit of Standard Register.

"Celebrate Health gives them a cost-effective, turn-key solution that simplifies planning for key observances. It shortcuts the design and production processes providing professional marketing materials within days instead of weeks or months," he explained.

Celebrate Health combines agency-quality design with content tied to the observance. A convenient, full-experience e-commerce site allows marketers to order the promotional materials they want and upload their logo. They have the option of using the editorial content as it is provided, or customize it to include information about hospital services and community events.

Celebrate Health is the first program in which Standard Register Healthcare is providing editorial content for its marketing customers. Dialog Medical, a wholly-owned subsidiary of Standard Register, provides patient education information as part of the informed consent process.

Standard Register Healthcare will be showcasing the new Celebrate Health program at the SHSMD conference in booth 104 where they also will be launching pokenHEALTH, a new suite of interactive marketing products and services that use near-field communication technology for events and community building.