New Site Employs Latest Technology to Optimize Visitor Experience

Laval, Quebec, Canada, - Prisme Technologies is pleased to announce the launch of its new website, www.prismetechnologies.com. Built using Joomla CMS technology, the new site provides a rich visitor experience featuring simple site navigation, an attractive interface, and multiple interaction opportunities. Upon logging in to the site, registered site members and Prisme Technologies customers gain access to numerous and varied special resources.

The new site and its strategic deployment of content make it easy for customers using search engines to find and engage Prisme Technologies for their web-to-print needs. The site provides easy-to-find, copious product and company information designed to confirm customer confidence when reviewing the PrintSYS B2B and B2C web-to-print solutions.  

Says Dan Sparrow, vice president of sales and marketing at Prisme Technologies, "The pace of change in this industry is accelerating. This new website and the functionality it enables will allow us to communicate about those changes and our corresponding product innovations in a much more effective way. Much of the technology we are exploring and leveraging here will be vital to the success of our customers as well. Since its beta deployment earlier this week, we have already seen a positive impact on our online activity and overall visibility."

The innovator behind the creation of the new Prisme website is Cyndie Shaffstall, founder and SEO/SMO advisor of Spider Trainers, a company that focuses on online and offline marketing for web-to-print services. Shaffstall, who is also regional director of eCommerce Solutions for Prisme Technologies and webmaster of the new site, commented that "Content-management systems make for powerful websites that create and foster favorable search-engine placement. By enabling multiple-user submissions, the new Prisme Technologies site allows our entire team to contribute with content that is important individually and globally to our customers."  

As the site debuts, Prisme Technologies will be presenting at Graph Expo in Chicago, September 11–14, 2011. Visit both Prisme Technologies and Spider Trainers at HP booth 3210, Xerox booth 400, or Xeikon booth 4027 for more information or for a customized demonstration of PrintSYS web-to-print solutions.

For more information on Prisme Technologies or the PrintSYS web-to-print solutions for B2C and B2B, visit http://www.prismetechnologies.com.