"Choose Print" Campaign to be Showcased at Graph Expo
Thursday, September 08, 2011
Press release from the issuing company
Campaign provides education about the effectiveness and environmental sustainability of print.
LOS ANGELES, – Choose Print is the official bag sponsor of this year's Graph Expo. The event, being held September 11-14, in Chicago, Illinois, is the largest and most comprehensive exhibition and conference for the graphic communications industry in the Americas. Attendees will receive a non-woven, reusable fabric bag imprinted with the Choose Print logo. As attendees approach the 10' x 40' Choose Print booth, they'll be greeted by a 22-foot truck (courtesy of ABS Graphics of Addison, Illinois) prominently displaying a Choose Print vehicle wrap. Plasma screens in the booth will display the images and videos used on the campaign's postcards. The postcards, which feature QR codes that link to the videos, are being mailed each month to over 8,000 advertising agencies nationwide. Visitors to the booth will also have the opportunity to win a variety of prizes featuring the Choose Print logo. Elsewhere on the showroom floor, Xerox will be printing and handing out the Choose Print postcards.
Launched in January of 2011, by the Printing Industries Association, Inc. of Southern California (PIASC), the Choose Print educational campaign has targeted Southern California advertising agencies. Since then, with the support of Printing Industries of America (PIA), Choose Print has been adopted by 90% of PIA affiliates nationwide.
"We're looking forward to exhibiting at Graph Expo, and thrilled that the Choose Print campaign has been so quickly and widely adopted nationwide," explains Bob Lindgren, President of PIASC. "The program is completely turn-key for the PIA affiliates that have embraced it. Everything is written and designed. All they need to do is implement!"
Print is a powerful medium that has surprisingly strong environmental credentials. Choose Print uses objective, verifiable facts to get the word out that print is not only a strong driver of both on-line and off-line sales, it's also recyclable, renewable and sustainable. In fact, it actually helps promote forests!
Because print is such a strong component of a successful multi-channel marketing effort, Choose Print combines print with on-line efforts. The campaign includes direct mail, printed brochures, reproducible articles, PR, videos, social media, vehicle wraps, a website full of resources (http://www.ChoosePrint.org) and more.
For more information about why print is a powerful and environmentally responsible part of the marketing mix, visit http://www.ChoosePrint.org.
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