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Banta Corporation Unveils Suite Of Interactive Marketing Tools

Tuesday, October 07, 2003

Press release from the issuing company

MENASHA, WI, October 3, 2003 - Banta Corporation, a technology and market leader in printing and supply-chain management, today announced that its Integrated Media subsidiary has unveiled Sync Interactive Marketing Suite, a robust collection of multi-channel marketing tools.  The suite empowers corporate marketing departments to control global brand integrity and continuity, while allowing distributed access to the organizations sales, distributor and reseller channels for creating personalized marketing materials.  "Banta has been customizing multi-channel communication solutions for global corporations since 1995.  In today's economic climate, where consumers are inundated with information, marketers are forced to get the right message to the right customers across the right channel," said John Sisson, general manager and vice president of Banta Integrated Media.  "To meet this growing need, we took the best of our customized solutions and created a suite of products that allow marketers across industries to conduct powerful personalized multi-channel marketing programs.  Sync enables marketers to easily create, personalize and distribute corporate branded communications, allowing them to focus their efforts on customer acquisition and retention, sales support and consistent messaging." Sync, leveraging powerful Web-based technology, simplifies the tactical process of creating customized marketing communications. Users select pre-approved print, email, and/or Web templates, tailor the communication by selecting approved content and personalized information, then print, send, or post the final output-all from within the same Web-based application.  Sync's reporting capabilities provide administrators the ability to track campaign activity and effectiveness, manage users and control and evaluate the costs associated with the development and distribution of marketing materials.  Sync was built using industry standard tools and provides a single easy-to-use interface.  Data exchange with existing content or CRM databases is facilitated using open standards like XML, allowing organizations to incorporate a high-level of personalization into their marketing programs. Sync was designed on a modular platform allowing organizations the flexibility of selecting which tools best fit into their marketing programs.  As marketing requirements change, modules can be easily added to provide increased functionality.   Sync Interactive Marketing Suite includes: Sync Print - Enables users to create, personalize, proof, approve, archive and order print-ready files. Sync Email - Allows users to generate and execute targeted, personalized email campaigns as well as measure the effectiveness of the campaign. Sync Web - Enables users to create, manage and post personalized Web landing pages, which can be used to capture valuable customer and response data. Sync Fulfill -Provides a powerful online tool for organizing, managing, tracking, and ordering marketing and promotional materials. When integrated with Banta's network of facilities, Sync Fulfill provides a comprehensive fulfillment program.




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