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Prisco to Sell EskoArtwork Sign & Display Products

Monday, August 22, 2011

Press release from the issuing company

Newark, NJ, - Prisco (Printers' Service) is pleased to announce that it has signed a reseller agreement with EskoArtwork's Sign & Display Group, enabling PriscoDigital, the digital division of the Prisco Group of Companies, to sell EskoArtwork Kongsberg finishing tables and sign and display software to commercial printers in the U.S. and Canada. This new partnership will be evident during Graph Expo, as Prisco (booth 201) will display the i-cut Suite workflow along with a Kongsberg i-XL 24 finishing table, to support HP Scitex printers.

Commercial printers are expanding their business opportunities, looking for new opportunities to increase profitability. Many are choosing wide format as a viable strategy to evolve into print service providers. According to Steve Zunde, president of PriscoDigital, what makes wide-format inkjet technologies so special is that they enable these printers to capture new business opportunities from within their existing customer base. EskoArtwork values this group of companies that can leverage their traditional print expertise to a growing marketplace.

"Prisco has the largest remaining field sales force calling on commercial printers in the U.S., as well as a very strong presence in Canada," notes Bill Hartman, EskoArtwork Vice President, Marketing, Sign and Display Solutions. "Their expertise is evident as the exclusive HP Elite Partner selling wide format printers to commercial printers - a 100- year old company with almost twenty full-time tech support staff in addition to fifty sales reps. This is a very important distinction to EskoArtwork, in our efforts to bring the EskoArtwork sign and display product line to graphics producers."

"Our new relationship with EskoArtwork is an important milestone for PriscoDigital. It is a significant expansion of our capability to provide complete workflow solutions that complement our HP Scitex wide format inkjet systems. Many companies forget that printing is just one component of getting a job out the door. Finishing is required, too. EskoArtwork has both the finishing hardware and structural and graphic workflow software to cover all aspects of a job," remarks Eric A. Gutwillig, VP of Marketing for PriscoDigital. "This business relationship is further evidence of our commitment to seek out and partner with companies that offer affordable leading-edge technologies that assist our customers to expand their business opportunities and increase profitability."


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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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