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Mudlick Mail Forms Partnership With Automotive Service Councils of California

Tuesday, August 09, 2011

Press release from the issuing company

Acworth, GA – Direct mail provider Mudlick Mail has formed a partnership with the Automotive Service Councils of California (ASCCA) to help ASCCA members gain new customers and grow their businesses. The ASCCA is the largest association of automotive service shop owners in California.

Under the agreement, Mudlick Mail will serve as the preferred direct mail provider for the ASCCA and will offer discount pricing and value-added packages to ASCCA members. The association's members will receive 1,000 free postcards as part of their first order as well as a free market analysis and design services. Mudlick Mail will also provide on-site education sessions and free access to its learning center, which offers webinars, training videos and other resources designed to help auto repair shop owners make the most of their advertising programs. As an added bonus, ASCCA members will be eligible for discounted registration rates for Mudstock, Mudlick Mail's annual training summit slated for September 27-29, 2011.

"Our goal is to give shop owners the tools they need to succeed in a competitive marketplace," said Mudlick Mail CEO Greg Sands.

Mudlick Mail is unique because it caters to the automotive repair industry and allows repair shop owners to target customers by income, neighborhood and even vehicle make. Using this approach, some of Mudlick Mail's customers have increased their business by as much as 40 percent.

"We are always searching for ways to provide our members with more value," said ASCCA Incoming President Tracy Renee. "Mudlick Mail knows what works in the automotive repair industry and can help our members more effectively market their shops. We're proud to partner with a company that provides its clients with such strong and consistent results."

As part of the partnership, Mudlick Mail will be listed as a preferred provider on the ASCCA website. Mudlick Mail will also become an associate member of the association and will have a presence at the ASCCA's annual meeting.

Mudlick Mail CEO Greg Sands knows first-hand about the effectiveness of direct mail. He founded Mudlick in 2008, after searching for years for the right advertising vehicle for the 20 repair shops he operates in three states. Direct mail was the only method that allowed Sands to accurately reach high-caliber customers within the market area of his stores.

A company on the rise, Mudlick saw its sales rise to more than $7 million in 2010. Its customer base also increased significantly, from just under 100 in 2009 to more than 350 in 2010.


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