Irvine, CA – MindFireInc, the worldwide leader of personalized cross-media marketing solutions and Merenlender Ltd., a complete marketing and business development company in Israel and Asia Pacific, have formed a strategic partnership that will expand MindFireInc's business development in Israel.

With offices in Tel Aviv, Shanghai and New Delhi, Merenlender Ltd. will work with MindFireInc to create distribution strategies, channel development, and related business planning and development services into the Israeli market.

"Merenlender has extensive experience in the digital imaging, graphic art and business development industries. They are the perfect partner and platform for targeting the Israeli market with our advanced cross media solution," commented, Moe Farsheed, MindFireInc's CEO.

"The Israeli market has a strong need for cooperation with a company such as MindFireInc, which leads the cross media field worldwide and provides the market with a breakthrough product," commented Merenlender's President, Lior Meron.  "MindFireInc has a revolutionary product that changes the marketing world. It gives customers an amazing tool that creates marketing campaigns, increases sales significantly, and therefore generates immediate feedback from the customer."